Adjust your appearance in search by utilising page rank

Building links is one thing, but you can also earn links if you put out great content. Know your audience surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors …

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Consider RSS feeds at the inception

When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. Mobile SEO is just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and …

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How to diagnose widgets related issues

However, if you have too many, then high volumes of duplicated content may be the problem. Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. Semantic search takes various factors into consideration before returning results, focusing mainly on context …

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Wait. Is keyword density really that simple?

We said earlier that you’d need local SEO landing pages for every physical presence you own. People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search engines …

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People still ask me about backlinks and its importance today

To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site as an alternative to the broken link. Most companies use SEO to increase website traffic, which in …

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Here's what industry insiders think about 301 redirects

Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. However, much like onions …

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Questions Over Keywords

Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Your SEO strategy will go a long way for …

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High advertisement ratio can be mitigated by using URLs

Search engines have a limited ability to recognize images, animation, video and audio. Before Google’s Panda updates, SEO efforts largely focused on keywords (link is external) , or, more specifically, on keyword stuffing – including the word or phrase you want to rank for as many times as possible on a …

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Launch a "Scholarship" contest or a giveaway campaign

Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it …

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Search engines favor understandable URLs

Learning more about your target audience isn’t what directly affects your content promotion efforts, but if you don’t spend time on it, then the foundation of your content marketing is going to be very weak and you won’t see significant improvement. Search Engines are not humans. They …

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Broken Internal and External Links

Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. If the link to your website can be found on a page with good content, chances are that people will trust that link. It's pointless to get a …

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How long is my content alive?

If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. The keywords you use must appear in the page title, the heading, and the image alt …

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Understanding the rationale behind responsive design

Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn’t exceed the recommended maximum of 150 words. Each listing on the SERP has three core components, which include the page …

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Local SEO understands changing attention spans

Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? Good ways to boost readability include breaking up sub-topics within your content, using images and videos to …

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So Keywords and Keyword Research

The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. Internal links are links within …

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The most important part of SEO is creating quality content

A site’s age has an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site’s trustworthiness. Basically, site age lets Google know your site is legit …

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Continue to optimize your posts for readability

Where are you seeing the fastest movement in the SERP’s? The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc …

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Keyword research has several advantages

Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. Bouncing is when somebody clicks into your blog and then clicks back out without taking the time to read your content, click any links, or answer your call to …

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No-follow all backlinks

If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself and check if you, as a visitor, can do all you want and need to do there. Whether you migrate to HTTPS for …

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Don't go overboard at the risk of being penalized for stuffing

The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others …

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Make sure your byline name matches your Google+ name

Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. Imagine the billions of webpages to be searched when a keyword is …

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Growing popularity & links

Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only …

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Canonical URLs in the Wild

Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site’s audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a great way to increase your site’s reach and …

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Remove things that keep search engines away

The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.). . If your site has thousands or even millions of pages, hand-crafting …

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