We've reached a tipping point when it comes to conversion rates

Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use of social search. Is this project a competitor trying to look like someone else? Each …

more ...

Think about Long Tail Keywords

Thus, the door for spam SEO was wide open and high rankings were able to be achieved with relatively simple methods. Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). The unfortunate answer is – yes, it is a content issue. Don’t worry if …

more ...

Clarification about web 2.0

It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site is, the happier your users will be. It is hard to …

more ...

How to learn about LSI in a few hours

Whether you are a previously established business, or you’re only just starting out on your exciting journey, this social media platform can play and extremely crucial role in your marketing strategy. Search Engine Optimisation (SEO) is the process of using different methods to optimise your website for it to …

more ...

Longer content ranks better

What is the best way for me to engage with them? Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” A good rule of thumb to keep on top of your SEO strategy is to research the …

more ...



The secret behind mobile search

A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. You can use …

more ...

Difficult things about onsite SEO

It doesn’t have to be a struggle, however – by putting in place intricate and effective planning, the business can stay one step ahead of the majority of their competitors. Heading tags (not to be confused with the head HTML tag or HTTP headers) are used to present structure on …

more ...


Use URL structures that help your visitors

Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. Spending money on paid search isn’t a requirement for SEO, but it can be an effective …

more ...

Promoting Your Site to Increase Traffic

If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There’s no other way. If Google finds that you’ve paid webmasters to build backlinks, you will end up with a hard to remove penalty. The best way to figure out what …

more ...


Create great content that people want to link to

Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two …

more ...

Types of Site Changes That Can Affect SEO

The first moment of landing at position one-six is characterized by a lot of fluctuations. However, once you have sustained the top position for some time, the fluctuations will be minimal. Learn which industry ranking factors are important to your business and how to improve your online rankings. Nowadays the …

more ...

Why are title tags important?

Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided …

more ...

How will SEO help my business?

Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. Search Console shows your average position for each of the keywords you rank for and how …

more ...


Use the right tools to find good web pages

Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don’t worry about backlinks or keyword rank. People will read and share your valuable content, and the rest will take care of itself. The rise of voice search has brought some fascinating …

more ...

Never Stop Working

Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. A high authority site will rank much faster than you. Search engines will eventually find your site online, but that can take a while. To speed everything up …

more ...

Compile your assets (or design some)

Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff …

more ...