People still ask me about CTR and its importance today

When you invest a few hours a month for the first few months you can acquire enough backlinks that you’ll be able to achieve higher rankings faster. Once you do this, you will only need to invest time in backlink outreach several times a year. Sites supposedly targeted by …

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Bucket brigades based on Google algorithms

With the rise in the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services …

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The death of organic links

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online …

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Top trends in LSI to watch

Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high It’s also important to know what kinds …

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Focus on performance, user experience, and ROI

Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. Americans conduct more than 20 billion online searches a month, and worldwide, we type into a search box 131 billion times monthly. That’s 29 million searches per minute. (Google alone receives …

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Its all about SEM

So, not like humans search engines are text-driven. During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page. Worse, a page that is removed loses any importance a …

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How to Use Guest Posts for Backlinks

Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if …

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Be personal in a way that big businesses can’t be

Paid link-building is considered black hat SEO and is likely to incur a penalty. What a lot of site owners don’t realize is that link building is not the only way to increase your domain authority and PageRank. Ensuring that your content is effective in connecting with the prospects …

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Encourage Comments on Your Site

Whenever doing a website redesign, I think it’s so important to reassess the purpose of each page. If you don’t learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your …

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Why is citation consistency so important?

A very common mistake many SEO’s make is to leave footprints when building backlinks. All your links should look natural, even those that you are building for SEO. In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it indicates that the …

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Link internally whenever possible

Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and …

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Double check your URLs

As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider …

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Add your target keyword to your title page

A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. Make sure that the …

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There is a difference between SEO and SEM

Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though snippets don't play a direct role in rankings, they can work wonders on a website's click through rate …

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See which keywords send traffic to your site

Top-ranking webpages in Google have shorter URLs. A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. Search engines optimize their …

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Use Engaging Language for Effective SEO

The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search …

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Spread the love

SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. The functionality of your …

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