Generalized or broad keywords or short tail keywords

Competitor analysis is a lot easier when you have the right tools. Classic data aggregation site services are Metafilter and Digg, which are not as popular as more modern services like Scoop.it. A good rule of thumb is; do NOT expect to rank high in Google with content found …

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Identify What’s Working and What Isn’t with regards to SEO

Now, I’m fully aware this is another chronically overused statement in marketing, but an imminent change to how Google ranks search results makes it incredibly relevant. People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding …

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Design + scraping = Greatness

The control scenario ‘A’ is usually defined through several aspects (e.g. SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term commitment, You do want to prioritize your keywords, but Google understands variations. They’ve built what’s called a “semantic …

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Latest developments in blogs

Now, most people know to avoid buying their followers. Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. Did you know that on average, 8 out of 10 people will read a headline, but …

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Not all web searches lead to sales

Currently more than half of searches account for mobile devices. It’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries. If a …

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SEO is all about marketing

Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content …

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Include these 1–2 keywords in specific parts of your post

You want to be attracting users who are going to convert and remain loyal to your site and this can be done by delivering on your promise of quality content. To facilitate this, you need to offer clarity in your website headlines so as not to confuse or mislead anyone …

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Distribute your content effectively

As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something bad. So how do you determine your competition? What should you be looking for? Search Engine Optimisation (SEO) is a key part …

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Show don't Tell

Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. In order to get the most success with search engines, you need to speak their language. They don’t care …

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Great content and backlinks are the most powerful tools in your kit

Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. Spend a little time …

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Rules for Dominating Online Search Results

The safest way to ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article is the original and therefore should be indexed, and any ranking benefits will be passed through. If Google decides a …

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The best way to escape Google’s Pelican penalty

The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and …

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Submit your website to legitimate award sites

When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the content is about. And this content shouldn’t be stuffed with keywords either, as some search …

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Google's definition of high-quality content

Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors. Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. For any keyword …

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