One important aspect is sitemaps

Less-competitive terms afford more opportunity for high ranking. Predicting future viral success online is a craft possessed by a select few and sometimes their success is also based on luck. Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of …

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Supplemental Content for SEO

That means that, even if you do appear on the second page organically, you will still only be receiving a share of the 4.8% of traffic which clicks onto the second page. As such, few businesses know what content they need to include in order to attract online traffic …

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The reason everyone loves splogs

Additionally, when your practice has an ample amount of online reviews, it means other people are confirming that you are who you say you are. If you are dabbling in SEO for your small business chances are you’ve probably heard the term “long tail” at this point. It basically …

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Focus on performance, user experience, and metrics

A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load; they want to see your content immediately. Webpages with high loading times have high bounce rates, and high bounce rates often result in poor rankings. The …

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Can onsite SEO really make a difference?

I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. If I can tell this, so can Google. This planner will also provide information on …

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One element of your strategy should look at landing pages

Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” Google recommends responsive web design instead of individual …

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SEO tactics that work

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the …

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The story behind Google authorship

Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. Because the number of links pointing to your website substantially impacts your SEO rankings (the …

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How To Sell Leads To Companies

When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested …

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Low Word Count

Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. In most cases, SEO specialists don’t use 302 redirects when fixing the on-site qualities of a website. Instead, a 302 redirect is often used when they want to test a new page for client …

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Use the topic cluster model

There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading to your website from outside websites, the more traction you’ll gain from search engines. Google …

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Essential indexes for your backlinks

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Search Engine Optimisation is the process of designing web pages, writing content and building a network of links back to your website …

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The basics of Website Optimization

People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. Increase visibility to new content you create by sharing it on social networks and building links to …

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Contribute to the conversation

You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. A web page can be given an immediate freshness score based …

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If you think it’s the end, its not

Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. On-page optimization is one part of search …

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Use Semantic Markup To Improve Ranking

Longer content is preferred over shorter content since it can cover a topic in greater detail. Data shows that content around 2400 words ranks the best on Google. Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and …

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Ranking high in the search engines is tough.

Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to look for online reviews or articles about the product. If the most helpful article was on a site that also sold …

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Auditing an Existing Site to Identify SEO Problems

There is a common phrase that “content is king” when it comes to SEO. In other words, good content on your site is what helps most to improve your SEO. Smart content is about taking the financial investment that companies make in their content development and channeling it towards a …

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Links from other website increase your total ranking potential

The algorithm responsible for taking the world’s information and organizing it into (usually) 10 entries is, as you likely know, complicated. According to similar web mobile now drives 56% of all traffic. So mobile search is leading with overall searches and in future, it will grow further more. So …

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Links coming from sites which have link networks

The keywords you use must appear in the page title, the heading, and the image alt text. They must also appear in the content naturally without seeming forced. The average top-ten ranking is two or more years old and the average age for the pages in the number one position …

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Don't scrape content from other websites

User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus …

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Quality Backlinking

Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities …

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