Be sure to use your long-tail search terms

It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. Entering head terms into Google and making note of Google Suggest results is a general indicator of which long tail keywords receive consistent search …

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Learning about blogs

If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. Search engines have been running on two wheels, On page and Off page factors …

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Update your white hat SEO on a regular basis

Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time …

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Be mindful of html

Google devalues pages and websites with very little content, and it’s obvious that links from these types of websites carry little SEO value. The rise of social media on the Web has created a host of new signals that search engines can consider. If you plan to do some …

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Why local link building?

The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. If you’re trying to build backlinks by pushing …

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Focus on one website first

You should see improvements in website traffic, a key indicator of progress for your keywords. Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. If you once had a thousand different links …

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Images That Build You Links

Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept. You should definitely be using canonical URLs with keywords and a relevant …

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Horses for courses

Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. The sheer apparent complexity …

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The goal of SEO is to make you money

Some CMSs allow you to access the same content via multiple URLs if you don’t set them up correctly. This causes issues when search engines don’t know which is the best version to choose. Fortunately, unless you are being spammy, most duplicate content issues don’t cause a …

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Check also Wikipedia's dead links

So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. There’s a danger that duplicate content will cannibalize the keywords …

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Duplicate content checks

Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it’s the application of using each search engine’s best practices to optimize …

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Get traffic, get conversions

Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. Location search is growing every year and we are using our mobile phones daily to search for answers and …

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Use SEO-Friendly URLS

t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year …

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Snappy results and SEO

An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. Keyword usage on a page is much …

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SEO is a fast-changing marketing activity

Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants …

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Librarians to marketers

To increase the site speed, consider carrying a comprehensive Technical SEO, use the right image sizes, and reduce distance your content travels by utilizing CDN (content data networks). Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your …

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How to improve your content marketing

The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being …

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