Use Strong, Active Wording

Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that follow are scored lower and lower by the algorithm until (in a very long text section) their value tends toward zero or is cut off …

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The back story of white hat SEO

In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. Maybe you hear of a hot new service offering pay-for-play content placement or easy reviews in the app store. The bounce rate is an important metric to measure …

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Follow a consistent cadence towards authority sites

Google penalizes web sites that have “thin” content, low-quality pages that are merely designed to build traffic by having keywords, duplicate content, lots of images or links, and other space-filling methods. After content has been written. Webpages on HTTPS had positive correlation with higher rankings. A Google study showed that …

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Compare duplicate content to being on a crossroad

Did you know that there are hundreds of reporters out there looking for expert advice? If you’re good enough, you can be featured on big sites like Wall Street Journal and Forbes with a link pointing back to your blog. Tracking things like page views, bounce rate, and SEO …

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Why offsite SEO matters

Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of …

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Find Sites Linking To More Than One Competitor

Conventional wisdom has been that 301 redirects only pass about 85% of link equity. While content and digital marketers have spent years honing search engine optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring their SEO techniques are top-notch. With such a large …

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Hire the Most Experienced People

SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your …

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Increase the likelihood of visitors to your site returning again

Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that …

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Identify niche blogs, forums and newsletters

Search engines simply want to deliver the most relevant results to their users based on search queries. Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Redirect your HTTP pages to the new HTTPS version of your web pages and use …

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Check the content of the target page

Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with …

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Website Performance Factors Influence Search Engine Rankings

In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and …

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How Much Should You Be Spending On SEO Services?

Make it clear on your own Web site that you want links - ask for them directly and make it easy for people to link by writing the linking code for them (using keyword phrases in linking text of course). The easiest way to get editorial links is to create outstanding …

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Choose the broad topics you want to rank for

Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR. Getting high rankings on search engines can be very difficult. It is important that you have a plan before …

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Optimal size of title tags

Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page You can use your blog as an informal platform for giving insights into your thought process as it relates …

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Building Relationships With Authoritative Local Sources

We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a great way to give your website’s search rankings a boost. However, there’s also a dark side to backlinks. If Google suspects that there are spammy, low-quality sites linking to your site, your …

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According to Google, featured snippets get clicks

The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl …

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Test different keywords with different pages

Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for …

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