Don’t forget about CTR

Who wants more traffic? This ensures that internal staff time is used most wisely, and the highest ROI is received from these efforts. Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. Don’t stuff …

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Personalization counts: how do authority sites fit into this?

For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. CSS files should be free from syntax errors. Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the search …

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Online marketing changes quickly when it comes to canonical URLs

To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. Most SEO …

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Things you most likely didn't know about local search

Brand mentions and online citation must be handled carefully and well-incorporated into the site content; So many people overlook it. Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. Google prefers secure websites. Most web hosts offer inexpensive ways to …

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Carve out time for concentrating on static pages

Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. The “title tags”, or the title of a blog post, is one of the crucial …

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Web page optimization

If you command authority in your specific niche, Google will always see you as an important asset. The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. Social networks are an important source of …

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What are 3 things you can do for your SEO now?

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your …

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More about the pros and cons of curated content

The faster your site loads, the better of course. A site that has many images and videos will generally take longer to load than a website with just some text. So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and …

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SEO for websites can be very complicated

There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and …

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Poor navigation or information architecture

The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. Many specialized SEO tools …

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You’ll be able to beat your competitors

It helps the search engines quickly determine what the page is about. Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you …

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Featuring an adequate number of high-quality links

Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong …

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The landscape of SEO changes fast

The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return …

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Setting up an internal linking strategy

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and …

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SEO LSI keyword driven best practice

If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. It is important to have backlinks from quality sites, and …

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How do you make a Google friendly title?

In their official blog, Google shared some information about featured snippets. If your website is listed with a featured snippet on the search results page, it will stand out from the rest of the results. URLs and links are building blocks of a website, therefore, ensure that they are consistent …

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