You may be asked about anchor text in your marketing interview

SEOs maintain a top position in the search-engine result pages, which ultimately leads to an increase in significant traffic for your websites. What Are The Most Important Factors SEO Marketers Consider? Every page after the fourth only receives 0.2% of all traffic, and most get much, much less. This …

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Can a techie truly understand plugins

By providing contact information, or links to your social media, you can make their conversion much more likely. An SEO professional without analytics is a blind one; analytics are the key for measuring which tactics work and which do not. SEO-friendly content writing is not just about pandering to your …

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Interview experts within or outside of your company

Every site has at least a few internal links because you have to in order to link your content together. But it’s a benefit to your SEO efforts AND for your visitors to add in a few more internal links. It helps people and the search engines find your …

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Brushing up the basics

A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as it sends new visitors to your website, the link is good. Now the million dollar question is how do you earn good backlinks? You …

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Internal linking is a secret weapon for search optimisation

Website development has moved towards a ‘mobile first’ approach – and this means that search engines prefer the mobile page index to the desktop index, since, in practice, more and more users are accessing websites via mobile devices. There is no universal page 1. Google is customizing search results using RankBrain …

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Links, links, links!

I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. You may not want certain pages of your site crawled because they might not be useful to users if …

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Take advantage of Google Places and Yahoo Local

Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. No matter what business you own you need to be practical. No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many …

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Making Sense of All This Keyword Data

Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. You need to figure out your customer’s path to purchase (the buyer’s journey), before you …

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Repurpose Old Content

In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want …

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All Attention is Good Attention

It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. Block segment analysis dictates the value of weight / ranking factors a web page is given for a set portion of the …

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Help searchers find information on your site more easily

Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content …

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Dissecting Your SEO Competitors

Inbound links can come from your own website (linking from one page to another) or other web properties you control. A site’s age has an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it …

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Getting Started with SEO Keyword Research

Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for …

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Want to see LSI in action?

SEO doesn’t have to be hard or require an expert team to get results. If you’ve got a process and a structure, you can rank your content in search engines quite quickly. Importantly, Google is now looking for ways to improve its understanding of non-written words such as …

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