Remove things that keep search engines away

The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.). . If your site has thousands or even millions of pages, hand-crafting …

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Understanding the rationale behind site structure

If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page or site as credible. This is only true, though, if those backlinks are coming from quality, reputable sources, and it’s even better when those sites are relevant to your site …

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Never Stop Working

Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. A high authority site will rank much faster than you. Search engines will eventually find your site online, but that can take a while. To speed everything up …

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Google's definition of high-quality content

Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors. Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. For any keyword …

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How do you make a Google friendly title?

In their official blog, Google shared some information about featured snippets. If your website is listed with a featured snippet on the search results page, it will stand out from the rest of the results. URLs and links are building blocks of a website, therefore, ensure that they are consistent …

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Compile your assets (or design some)

Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff …

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Quality Backlinking

Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities …

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The story behind Google authorship

Link building is working to acquire backlinks that lead to your site. Wondering why you need backlinks? Having high-quality backlinks is one of Google’s most important ranking factors for sites to show high up in search results. These links show authority. It’s almost as if the other site …

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