See which keywords send traffic to your site

Top-ranking webpages in Google have shorter URLs. A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. Search engines optimize their …

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Don't go overboard at the risk of being penalized for stuffing

The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others …

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Use the right tools to find good web pages

Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don’t worry about backlinks or keyword rank. People will read and share your valuable content, and the rest will take care of itself. The rise of voice search has brought some fascinating …

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Show don't Tell

Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. In order to get the most success with search engines, you need to speak their language. They don’t care …

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You’ll be able to beat your competitors

It helps the search engines quickly determine what the page is about. Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you …

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Help searchers find information on your site more easily

Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content …

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All Attention is Good Attention Isn't It?

Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page. A page’s speed is crucial, so don’t forget testing it from time to time. From …

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Building Relationships With Authoritative Local Sources

We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a great way to give your website’s search rankings a boost. However, there’s also a dark side to backlinks. If Google suspects that there are spammy, low-quality sites linking to your site, your …

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Featuring an adequate number of high-quality links

Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong …

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Use Engaging Language for Effective SEO

The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search …

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Auditing an Existing Site to Identify SEO Problems

There is a common phrase that “content is king” when it comes to SEO. In other words, good content on your site is what helps most to improve your SEO. Smart content is about taking the financial investment that companies make in their content development and channeling it towards a …

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Links from other website increase your total ranking potential

The algorithm responsible for taking the world’s information and organizing it into (usually) 10 entries is, as you likely know, complicated. According to similar web mobile now drives 56% of all traffic. So mobile search is leading with overall searches and in future, it will grow further more. So …

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Links coming from sites which have link networks

The keywords you use must appear in the page title, the heading, and the image alt text. They must also appear in the content naturally without seeming forced. The average top-ten ranking is two or more years old and the average age for the pages in the number one position …

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Dissecting Your SEO Competitors

Inbound links can come from your own website (linking from one page to another) or other web properties you control. A site’s age has an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it …

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Great content and backlinks are the most powerful tools in your kit

Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. Spend a little time …

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Getting Started with SEO Keyword Research

Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for …

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Spread the love

SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. The functionality of your …

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Get Your NAP Accurate & Consistent

Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. Every time you want to post an article, review, description, or new item; ask yourself whether it will deliver meaning and better …

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The landscape of SEO changes fast

The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return …

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Want to see LSI in action?

SEO doesn’t have to be hard or require an expert team to get results. If you’ve got a process and a structure, you can rank your content in search engines quite quickly. Importantly, Google is now looking for ways to improve its understanding of non-written words such as …

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Don't scrape content from other websites

User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus …

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SEO is a fast-changing marketing activity

Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants …

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What does your audience expect from you?

While search engine bots are scanning websites for indexing purposes, they also look for links to other websites. The more high-quality inbound links the website has, the greater its link authority. In theory, every inbound link counts as a positive recommendation for a website. However, it is not the quantity …

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Use basic math to narrow down your search results

If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an entire tutorial on that would interest college webmasters. Cascading style sheets are external files that control various type and …

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Make sure your byline name matches your Google+ name

Needless to say, Google is going to make meta descriptions and meta titles short for mobile sites. So it is advisable that you should not write long Meta descriptions and titles. Else, they will be truncated by Google. Imagine the billions of webpages to be searched when a keyword is …

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Move From m. to Responsive Design

Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking. Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search …

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Rules for Dominating Online Search Results

The safest way to ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article is the original and therefore should be indexed, and any ranking benefits will be passed through. If Google decides a …

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Growing popularity & links

Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only …

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Setting up an internal linking strategy

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and …

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Librarians to marketers

To increase the site speed, consider carrying a comprehensive Technical SEO, use the right image sizes, and reduce distance your content travels by utilizing CDN (content data networks). Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your …

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According to Google, featured snippets get clicks

The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl …

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Google search algorithm update coming?

Links are the most important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the links that point to their websites in the past. The truth about improving website search engine rankings is writing content that people are searching for and actually want to …

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Test different keywords with different pages

Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for …

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How to improve your content marketing

The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being …

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The best way to escape Google’s Pelican penalty

The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and …

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Auditing an Existing Site to Identify SEO Problems

In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites are in existence and nothing is worst than decelerated loading website. Consequently, web users have become habitual to short attention spans and they switch to another website …

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SEO LSI keyword driven best practice

If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. It is important to have backlinks from quality sites, and …

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Use Hyphens To Differentiate Words In URL

The cornerstone of a successful organic search campaign has always been technical SEO. Link building isn’t dead. Not by a long shot. Some CMSs allow you to access the same content via multiple URLs if you don’t set them up correctly. This causes issues when search engines don …

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Canonical URLs in the Wild

Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site’s audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a great way to increase your site’s reach and …

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Guide your customers through to the call to action

If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. Generally speaking, the more QUALITY websites that link to you, the better. More website links bring more traffic, and that helps boost your web traffic. More importantly, Google …

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Submit your website to legitimate award sites

When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the content is about. And this content shouldn’t be stuffed with keywords either, as some search …

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Add Content Expiry Headers

Include any keywords you want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword In a time when attention spans are shorter than ever, you’d expect that shorter and …

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