Segmenting Your Site’s Audience

Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully …

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Create great content that people want to link to

Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two …

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Essential indexes for your backlinks

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Search Engine Optimisation is the process of designing web pages, writing content and building a network of links back to your website …

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So Keywords and Keyword Research

The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. Internal links are links within …

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The basics of Website Optimization

People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. Increase visibility to new content you create by sharing it on social networks and building links to …

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SEO for websites can be very complicated

There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and …

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The first indication should be structure

Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim …

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Why is citation consistency so important?

A very common mistake many SEO’s make is to leave footprints when building backlinks. All your links should look natural, even those that you are building for SEO. In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it indicates that the …

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Create deep internal links through pages and blog posts

Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. Google’s looking for original text on a subject matter that explores the concept that …

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The most important part of SEO is creating quality content

A site’s age has an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site’s trustworthiness. Basically, site age lets Google know your site is legit …

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Contribute to the conversation

You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. A web page can be given an immediate freshness score based …

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Repurpose Old Content

In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want …

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Continue to optimize your posts for readability

Where are you seeing the fastest movement in the SERP’s? The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc …

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If you think it’s the end, its not

Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. On-page optimization is one part of search …

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Link internally whenever possible

Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and …

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Use Semantic Markup To Improve Ranking

Longer content is preferred over shorter content since it can cover a topic in greater detail. Data shows that content around 2400 words ranks the best on Google. Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and …

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Double check your URLs

As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider …

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Get traffic, get conversions

Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. Location search is growing every year and we are using our mobile phones daily to search for answers and …

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Social media as a syndication platform

Bold and italics can make your keywords stand out more with the search engines. PBN’s are networks of websites that you create, usually with expired domains, for the sole purpose of creating backlinks to your site. Instead of a computer being told what to think, AI is coming up …

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Types of Site Changes That Can Affect SEO

The first moment of landing at position one-six is characterized by a lot of fluctuations. However, once you have sustained the top position for some time, the fluctuations will be minimal. Learn which industry ranking factors are important to your business and how to improve your online rankings. Nowadays the …

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Choose the broad topics you want to rank for

Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR. Getting high rankings on search engines can be very difficult. It is important that you have a plan before …

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Keyword research has several advantages

Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. Bouncing is when somebody clicks into your blog and then clicks back out without taking the time to read your content, click any links, or answer your call to …

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Add your target keyword to your title page

A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. Make sure that the …

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All Attention is Good Attention

It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. Block segment analysis dictates the value of weight / ranking factors a web page is given for a set portion of the …

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No-follow all backlinks

If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself and check if you, as a visitor, can do all you want and need to do there. Whether you migrate to HTTPS for …

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There is a difference between SEO and SEM

Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though snippets don't play a direct role in rankings, they can work wonders on a website's click through rate …

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Does the extra s even matter? S for Security

The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. Link building involves obtaining …

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Ranking high in the search engines is tough.

Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to look for online reviews or articles about the product. If the most helpful article was on a site that also sold …

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Why are title tags important?

Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided …

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Include these 1–2 keywords in specific parts of your post

You want to be attracting users who are going to convert and remain loyal to your site and this can be done by delivering on your promise of quality content. To facilitate this, you need to offer clarity in your website headlines so as not to confuse or mislead anyone …

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How will SEO help my business?

Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. Search Console shows your average position for each of the keywords you rank for and how …

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Analyzing search engine indexing reports

he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways …

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Become relevant for your search terms

Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. Google wants to retain its reputation as a quality search engine, so it’s main goal …

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Use SEO-Friendly URLS

t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year …

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Distribute your content effectively

As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something bad. So how do you determine your competition? What should you be looking for? Search Engine Optimisation (SEO) is a key part …

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Dynamic and other SEO non-friendly URLs

If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. Either a piece of content can help your website’s …

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Poor navigation or information architecture

The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. Many specialized SEO tools …

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Snappy results and SEO

An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. Keyword usage on a page is much …

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Create Better Content

No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. When working on your website, put the user first. Without them …

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It’s about relevancy, and relevancy only

All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill the …

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Optimal size of title tags

Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page You can use your blog as an informal platform for giving insights into your thought process as it relates …

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