Web page optimization

If you command authority in your specific niche, Google will always see you as an important asset. The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. Social networks are an important source of …

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Not all web searches lead to sales

Currently more than half of searches account for mobile devices. It’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries. If a …

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Use URL structures that help your visitors

Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. Spending money on paid search isn’t a requirement for SEO, but it can be an effective …

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Broken Internal and External Links

Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. If the link to your website can be found on a page with good content, chances are that people will trust that link. It's pointless to get a …

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Humanizing your website is the way to search engine bots’ hearts

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say …

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What are 3 things you can do for your SEO now?

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your …

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Identify niche blogs, forums and newsletters

Search engines simply want to deliver the most relevant results to their users based on search queries. Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Redirect your HTTP pages to the new HTTPS version of your web pages and use …

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Images That Build You Links

Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept. You should definitely be using canonical URLs with keywords and a relevant …

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Promoting Your Site to Increase Traffic

If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There’s no other way. If Google finds that you’ve paid webmasters to build backlinks, you will end up with a hard to remove penalty. The best way to figure out what …

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Be personal in a way that big businesses can’t be

Paid link-building is considered black hat SEO and is likely to incur a penalty. What a lot of site owners don’t realize is that link building is not the only way to increase your domain authority and PageRank. Ensuring that your content is effective in connecting with the prospects …

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Links, links, links!

I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. You may not want certain pages of your site crawled because they might not be useful to users if …

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Horses for courses

Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. The sheer apparent complexity …

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SEO tactics that work

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the …

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The goal of SEO is to make you money

Some CMSs allow you to access the same content via multiple URLs if you don’t set them up correctly. This causes issues when search engines don’t know which is the best version to choose. Fortunately, unless you are being spammy, most duplicate content issues don’t cause a …

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The story behind Google authorship

Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. Because the number of links pointing to your website substantially impacts your SEO rankings (the …

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SEO is all about marketing

Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content …

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How long is my content alive?

If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. The keywords you use must appear in the page title, the heading, and the image alt …

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Google might discount irrelevant links

Quality means not something rammed with keywords which isn’t actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up with subheadings and images to make it easier to read. In the vast …

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More about the pros and cons of curated content

The faster your site loads, the better of course. A site that has many images and videos will generally take longer to load than a website with just some text. So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and …

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Search Console shows your average position for each keyword

Now, I’m fully aware this is another chronically overused statement in marketing, but an imminent change to how Google ranks search results makes it incredibly relevant. Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we …

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Check the content of the target page

Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with …

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Website Performance Factors Influence Search Engine Rankings

In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and …

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Check also Wikipedia's dead links

So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. There’s a danger that duplicate content will cannibalize the keywords …

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Take advantage of Google Places and Yahoo Local

Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. No matter what business you own you need to be practical. No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many …

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Google search algorithm update coming?

Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche. Importance and relevance aren’t determined manually (those trillions of man-hours …

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How To Sell Leads To Companies

When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested …

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Low Word Count

Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. In most cases, SEO specialists don’t use 302 redirects when fixing the on-site qualities of a website. Instead, a 302 redirect is often used when they want to test a new page for client …

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Understanding the rationale behind responsive design

Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn’t exceed the recommended maximum of 150 words. Each listing on the SERP has three core components, which include the page …

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Use the topic cluster model

There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading to your website from outside websites, the more traction you’ll gain from search engines. Google …

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Encourage Comments on Your Site

Whenever doing a website redesign, I think it’s so important to reassess the purpose of each page. If you don’t learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your …

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Try optimizing your TF-IDF scores

You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don’t pull on our own experience when writing for SEO. Even if the phrase …

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How Much Should You Be Spending On SEO Services?

Make it clear on your own Web site that you want links - ask for them directly and make it easy for people to link by writing the linking code for them (using keyword phrases in linking text of course). The easiest way to get editorial links is to create outstanding …

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Local SEO understands changing attention spans

Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? Good ways to boost readability include breaking up sub-topics within your content, using images and videos to …

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Don’t make your focus keywords too long

When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because …

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Duplicate content checks

Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it’s the application of using each search engine’s best practices to optimize …

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Making Sense of All This Keyword Data

Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. You need to figure out your customer’s path to purchase (the buyer’s journey), before you …

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