Carve out time for concentrating on static pages

Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. The “title tags”, or the title of a blog post, is one of the crucial …

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Try to target a hungry crowd by paying attention to SEM

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. In establishing domain names, you …

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Interview experts within or outside of your company

Every site has at least a few internal links because you have to in order to link your content together. But it’s a benefit to your SEO efforts AND for your visitors to add in a few more internal links. It helps people and the search engines find your …

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The secret behind mobile search

A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. You can use …

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Can onsite SEO really make a difference?

I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. If I can tell this, so can Google. This planner will also provide information on …

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Compare duplicate content to being on a crossroad

Did you know that there are hundreds of reporters out there looking for expert advice? If you’re good enough, you can be featured on big sites like Wall Street Journal and Forbes with a link pointing back to your blog. Tracking things like page views, bounce rate, and SEO …

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Wait. Is reporting really that simple?

Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. During the taxonomy development phase, content managers can sometimes get …

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This story about splogs will haunt you forever

A link from a site that has been deemed authoritative on its topic, like the Wall Street Journal, is going to give you better results than a link from a newspaper source that has been around for two months. These high-quality sites are more trust worthy to search engines and …

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Difficult things about onsite SEO

It doesn’t have to be a struggle, however – by putting in place intricate and effective planning, the business can stay one step ahead of the majority of their competitors. Heading tags (not to be confused with the head HTML tag or HTTP headers) are used to present structure on …

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Latest developments in blogs

Now, most people know to avoid buying their followers. Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. Did you know that on average, 8 out of 10 people will read a headline, but …

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Make indexed pages your centre of attention

Link popularity is an example of the move by search engines towards off-the-page-criteria to determine quality content. For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. Now …

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People still ask me about backlinks and its importance today

To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site as an alternative to the broken link. Most companies use SEO to increase website traffic, which in …

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How you will benefit from forums

The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been a walk in the park. But now we’re dealing with a much more complex environment. The canonicalization method is preferred, just in case a link to a “review …

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Why offsite SEO matters

Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of …

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Here's what industry insiders think about 301 redirects

Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. However, much like onions …

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Self-publishing Parasite SEO

HubSpot also recently unveiled a way to add canonical tags directly in the COS and blog posts, making tag implementation even easier for SEO experts and novices alike. H tags tell the search engine bots which parts of your site are the most important. Most people have heard of SEO …

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One element of your strategy should look at landing pages

Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” Google recommends responsive web design instead of individual …

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Focus on performance, user experience, and ROI

Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. Americans conduct more than 20 billion online searches a month, and worldwide, we type into a search box 131 billion times monthly. That’s 29 million searches per minute. (Google alone receives …

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Its all about SEM

So, not like humans search engines are text-driven. During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page. Worse, a page that is removed loses any importance a …

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Questions Over Keywords

Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Your SEO strategy will go a long way for …

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High advertisement ratio can be mitigated by using URLs

Search engines have a limited ability to recognize images, animation, video and audio. Before Google’s Panda updates, SEO efforts largely focused on keywords (link is external) , or, more specifically, on keyword stuffing – including the word or phrase you want to rank for as many times as possible on a …

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Find Sites Linking To More Than One Competitor

Conventional wisdom has been that 301 redirects only pass about 85% of link equity. While content and digital marketers have spent years honing search engine optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring their SEO techniques are top-notch. With such a large …

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Be mindful of html

Google devalues pages and websites with very little content, and it’s obvious that links from these types of websites carry little SEO value. The rise of social media on the Web has created a host of new signals that search engines can consider. If you plan to do some …

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More importance is given to googlebot crawlers

To prevent Google from crawling certain pages, the best method is to use a robots.txt file. This is simply an ASCII text file that you place at the root of your domain. Mobile searches have become more common than ever; which is why it is imperative that you ensure …

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Metrics aren't important (and they can be harmful)

Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. One of the main topics for every small business is search engine optimisation as this helps the firm to rank first on the search pages. Producing low-quality content as fast as …

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Why local link building?

The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. If you’re trying to build backlinks by pushing …

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Does the extra s even matter? S for Security

Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems. What if I was to tell you Google has a powerful collection …

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How to Use Guest Posts for Backlinks

Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if …

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Brushing up the basics

A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as it sends new visitors to your website, the link is good. Now the million dollar question is how do you earn good backlinks? You …

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Hire the Most Experienced People

SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your …

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Internal linking is a secret weapon for search optimisation

Website development has moved towards a ‘mobile first’ approach – and this means that search engines prefer the mobile page index to the desktop index, since, in practice, more and more users are accessing websites via mobile devices. There is no universal page 1. Google is customizing search results using RankBrain …

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Start Using Google Authorship

Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. Search engines need to provide relevance in …

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Link acquisition is an ongoing investment

Google’s Webmaster Tools remains one of the most popular SEO analysis tools out there because it’s free, newbie-friendly, and it’s from the most popular search engine provider, giving analyses performed with these tools significant credibility with most. . If your site has thousands or even millions of pages …

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Creating and Establishing Quality

Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments should be relevant and in that context only. One of the best …

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Specialized Search Engines

The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content …

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Increase the likelihood of visitors to your site returning again

Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that …

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Focus on one website first

You should see improvements in website traffic, a key indicator of progress for your keywords. Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. If you once had a thousand different links …

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Launch a "Scholarship" contest or a giveaway campaign

Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it …

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Not All Links are Created Equal

Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? The header text …

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Search engines favor understandable URLs

Learning more about your target audience isn’t what directly affects your content promotion efforts, but if you don’t spend time on it, then the foundation of your content marketing is going to be very weak and you won’t see significant improvement. Search Engines are not humans. They …

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Why does backlink indexing matter?

Search engines want to deliver the best results to searchers based on the search terms visitors enter. It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. Choosing a perfect focus keyword is not an exact science …

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Aligning Questions to Keywords

As you dedicate more time to generating better content, driving traffic, and conversion, there is a need to use appropriate keywords. This will require an appropriate keyword ranking tool. Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. If you want to …

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