Generalized or broad keywords or short tail keywords

Competitor analysis is a lot easier when you have the right tools. Classic data aggregation site services are Metafilter and Digg, which are not as popular as more modern services like Scoop.it. A good rule of thumb is; do NOT expect to rank high in Google with content found …

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One important aspect is sitemaps

Less-competitive terms afford more opportunity for high ranking. Predicting future viral success online is a craft possessed by a select few and sometimes their success is also based on luck. Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of …

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Personalization counts: how do authority sites fit into this?

For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. CSS files should be free from syntax errors. Good SEO practice is telling Google about this wonderful content as soon as possible so your website can be listed in the search …

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Identify What’s Working and What Isn’t with regards to SEO

Now, I’m fully aware this is another chronically overused statement in marketing, but an imminent change to how Google ranks search results makes it incredibly relevant. People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding …

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Focus on performance, user experience, and metrics

A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load; they want to see your content immediately. Webpages with high loading times have high bounce rates, and high bounce rates often result in poor rankings. The …

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Things you most likely didn't know about local search

Brand mentions and online citation must be handled carefully and well-incorporated into the site content; So many people overlook it. Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. Google prefers secure websites. Most web hosts offer inexpensive ways to …

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Wait. Is keyword density really that simple?

We said earlier that you’d need local SEO landing pages for every physical presence you own. People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search engines …

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Difficult things about onsite SEO

It doesn’t have to be a struggle, however – by putting in place intricate and effective planning, the business can stay one step ahead of the majority of their competitors. Heading tags (not to be confused with the head HTML tag or HTTP headers) are used to present structure on …

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Self-publishing Parasite SEO

HubSpot also recently unveiled a way to add canonical tags directly in the COS and blog posts, making tag implementation even easier for SEO experts and novices alike. H tags tell the search engine bots which parts of your site are the most important. Most people have heard of SEO …

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One element of your strategy should look at landing pages

Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” Google recommends responsive web design instead of individual …

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Find Sites Linking To More Than One Competitor

Conventional wisdom has been that 301 redirects only pass about 85% of link equity. While content and digital marketers have spent years honing search engine optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring their SEO techniques are top-notch. With such a large …

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Why local link building?

The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. If you’re trying to build backlinks by pushing …

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How to Use Guest Posts for Backlinks

Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if …

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Creating and Establishing Quality

Anyone who is commenting on the blog will leave a backlink, which means, backlinking is a mode to drive traffic. Make sure, you are not commenting a random one, as it will serve you no good. The comments should be relevant and in that context only. One of the best …

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Focus on one website first

You should see improvements in website traffic, a key indicator of progress for your keywords. Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. If you once had a thousand different links …

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What are 3 things you can do for your SEO now?

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your …

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Identify niche blogs, forums and newsletters

Search engines simply want to deliver the most relevant results to their users based on search queries. Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Redirect your HTTP pages to the new HTTPS version of your web pages and use …

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Horses for courses

Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. The sheer apparent complexity …

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SEO is all about marketing

Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content …

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More about the pros and cons of curated content

The faster your site loads, the better of course. A site that has many images and videos will generally take longer to load than a website with just some text. So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and …

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Check the content of the target page

Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with …

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Encourage Comments on Your Site

Whenever doing a website redesign, I think it’s so important to reassess the purpose of each page. If you don’t learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your …

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Try optimizing your TF-IDF scores

You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don’t pull on our own experience when writing for SEO. Even if the phrase …

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How Much Should You Be Spending On SEO Services?

Make it clear on your own Web site that you want links - ask for them directly and make it easy for people to link by writing the linking code for them (using keyword phrases in linking text of course). The easiest way to get editorial links is to create outstanding …

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Don’t make your focus keywords too long

When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because …

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Essential indexes for your backlinks

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Search Engine Optimisation is the process of designing web pages, writing content and building a network of links back to your website …

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The most important part of SEO is creating quality content

A site’s age has an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site’s trustworthiness. Basically, site age lets Google know your site is legit …

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Continue to optimize your posts for readability

Where are you seeing the fastest movement in the SERP’s? The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc …

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Keyword research has several advantages

Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. Bouncing is when somebody clicks into your blog and then clicks back out without taking the time to read your content, click any links, or answer your call to …

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Does the extra s even matter? S for Security

The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. Link building involves obtaining …

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Poor navigation or information architecture

The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. Many specialized SEO tools …

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Optimal size of title tags

Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques. Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page You can use your blog as an informal platform for giving insights into your thought process as it relates …

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Auditing an Existing Site to Identify SEO Problems

There is a common phrase that “content is king” when it comes to SEO. In other words, good content on your site is what helps most to improve your SEO. Smart content is about taking the financial investment that companies make in their content development and channeling it towards a …

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Dissecting Your SEO Competitors

Inbound links can come from your own website (linking from one page to another) or other web properties you control. A site’s age has an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it …

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Get Your NAP Accurate & Consistent

Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. Every time you want to post an article, review, description, or new item; ask yourself whether it will deliver meaning and better …

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The landscape of SEO changes fast

The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return …

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Want to see LSI in action?

SEO doesn’t have to be hard or require an expert team to get results. If you’ve got a process and a structure, you can rank your content in search engines quite quickly. Importantly, Google is now looking for ways to improve its understanding of non-written words such as …

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Test different keywords with different pages

Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for …

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Understanding the rationale behind site structure

If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page or site as credible. This is only true, though, if those backlinks are coming from quality, reputable sources, and it’s even better when those sites are relevant to your site …

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How do you make a Google friendly title?

In their official blog, Google shared some information about featured snippets. If your website is listed with a featured snippet on the search results page, it will stand out from the rest of the results. URLs and links are building blocks of a website, therefore, ensure that they are consistent …

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