We've reached a tipping point when it comes to conversion rates

Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use of social search. Is this project a competitor trying to look like someone else? Each …

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Be sure to use your long-tail search terms

It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. Entering head terms into Google and making note of Google Suggest results is a general indicator of which long tail keywords receive consistent search …

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What's the story about page impressions

You can’t seem to find your content anywhere. The biggest and most obvious “no-no” is the buying of links. You should never pay for a link. Ever. These are old “black hat” link building tactics that were common in the past, but are now an immediate sign of trouble …

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Clarification about web 2.0

It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site is, the happier your users will be. It is hard to …

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Use Strong, Active Wording

Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that follow are scored lower and lower by the algorithm until (in a very long text section) their value tends toward zero or is cut off …

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Bucket brigades based on Google algorithms

With the rise in the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services …

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Adjust your appearance in search by utilising page rank

Building links is one thing, but you can also earn links if you put out great content. Know your audience surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors …

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Can a techie truly understand plugins

By providing contact information, or links to your social media, you can make their conversion much more likely. An SEO professional without analytics is a blind one; analytics are the key for measuring which tactics work and which do not. SEO-friendly content writing is not just about pandering to your …

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Longer content ranks better

What is the best way for me to engage with them? Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” A good rule of thumb to keep on top of your SEO strategy is to research the …

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Let's talk about scraping

As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips listed here to improve your rankings and enjoy the results. Within the space of …

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Try to target a hungry crowd by paying attention to SEM

When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. In establishing domain names, you …

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The secret behind mobile search

A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. You can use …

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Can onsite SEO really make a difference?

I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. If I can tell this, so can Google. This planner will also provide information on …

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Wait. Is reporting really that simple?

Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. During the taxonomy development phase, content managers can sometimes get …

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Latest developments in blogs

Now, most people know to avoid buying their followers. Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. Did you know that on average, 8 out of 10 people will read a headline, but …

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People still ask me about backlinks and its importance today

To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site as an alternative to the broken link. Most companies use SEO to increase website traffic, which in …

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Focus on performance, user experience, and ROI

Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. Americans conduct more than 20 billion online searches a month, and worldwide, we type into a search box 131 billion times monthly. That’s 29 million searches per minute. (Google alone receives …

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Does the extra s even matter? S for Security

Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems. What if I was to tell you Google has a powerful collection …

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Hire the Most Experienced People

SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your …

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Start Using Google Authorship

Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. Search engines need to provide relevance in …

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Specialized Search Engines

The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content …

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Search engines favor understandable URLs

Learning more about your target audience isn’t what directly affects your content promotion efforts, but if you don’t spend time on it, then the foundation of your content marketing is going to be very weak and you won’t see significant improvement. Search Engines are not humans. They …

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Humanizing your website is the way to search engine bots’ hearts

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say …

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Images That Build You Links

Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept. You should definitely be using canonical URLs with keywords and a relevant …

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Promoting Your Site to Increase Traffic

If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There’s no other way. If Google finds that you’ve paid webmasters to build backlinks, you will end up with a hard to remove penalty. The best way to figure out what …

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Links, links, links!

I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. You may not want certain pages of your site crawled because they might not be useful to users if …

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SEO tactics that work

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the …

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The story behind Google authorship

Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. Because the number of links pointing to your website substantially impacts your SEO rankings (the …

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Google might discount irrelevant links

Quality means not something rammed with keywords which isn’t actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up with subheadings and images to make it easier to read. In the vast …

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Website Performance Factors Influence Search Engine Rankings

In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and …

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Google search algorithm update coming?

Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”, getting involved with social media sites is the fundamental step with which you begin to advertise, market and build your online reputation within your niche. Importance and relevance aren’t determined manually (those trillions of man-hours …

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Low Word Count

Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. In most cases, SEO specialists don’t use 302 redirects when fixing the on-site qualities of a website. Instead, a 302 redirect is often used when they want to test a new page for client …

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Use the topic cluster model

There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading to your website from outside websites, the more traction you’ll gain from search engines. Google …

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Segmenting Your Site’s Audience

Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully …

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SEO for websites can be very complicated

There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and …

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The first indication should be structure

Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim …

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Use Semantic Markup To Improve Ranking

Longer content is preferred over shorter content since it can cover a topic in greater detail. Data shows that content around 2400 words ranks the best on Google. Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and …

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Double check your URLs

As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider …

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Get traffic, get conversions

Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. Location search is growing every year and we are using our mobile phones daily to search for answers and …

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Become relevant for your search terms

Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. Google wants to retain its reputation as a quality search engine, so it’s main goal …

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Use the right tools to find good web pages

Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don’t worry about backlinks or keyword rank. People will read and share your valuable content, and the rest will take care of itself. The rise of voice search has brought some fascinating …

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You’ll be able to beat your competitors

It helps the search engines quickly determine what the page is about. Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you …

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Featuring an adequate number of high-quality links

Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage Find relevant, high authority sites that partly or completely cover your niche. In Google search, the first 10 results probably belong …

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