Bucket brigades based on text links

Digital marketing is most powerful marketing technique which involves several other important marketing tactics, strategies and SEO is one of them. Before writing a blog, it’s important that you conduct a keyword search to rank high on Google. Many webmasters see Panda as a type of Google penalty—but …

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Supplemental Content for SEO

That means that, even if you do appear on the second page organically, you will still only be receiving a share of the 4.8% of traffic which clicks onto the second page. As such, few businesses know what content they need to include in order to attract online traffic …

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The reason everyone loves splogs

Additionally, when your practice has an ample amount of online reviews, it means other people are confirming that you are who you say you are. If you are dabbling in SEO for your small business chances are you’ve probably heard the term “long tail” at this point. It basically …

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How to learn about LSI in a few hours

Whether you are a previously established business, or you’re only just starting out on your exciting journey, this social media platform can play and extremely crucial role in your marketing strategy. Search Engine Optimisation (SEO) is the process of using different methods to optimise your website for it to …

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The back story of white hat SEO

In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. Maybe you hear of a hot new service offering pay-for-play content placement or easy reviews in the app store. The bounce rate is an important metric to measure …

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Update your white hat SEO on a regular basis

Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time …

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Here's what industry insiders think about 301 redirects

Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. However, much like onions …

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Questions Over Keywords

Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Your SEO strategy will go a long way for …

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More importance is given to googlebot crawlers

To prevent Google from crawling certain pages, the best method is to use a robots.txt file. This is simply an ASCII text file that you place at the root of your domain. Mobile searches have become more common than ever; which is why it is imperative that you ensure …

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Internal linking is a secret weapon for search optimisation

Website development has moved towards a ‘mobile first’ approach – and this means that search engines prefer the mobile page index to the desktop index, since, in practice, more and more users are accessing websites via mobile devices. There is no universal page 1. Google is customizing search results using RankBrain …

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Increase the likelihood of visitors to your site returning again

Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that …

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Launch a "Scholarship" contest or a giveaway campaign

Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it …

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Aligning Questions to Keywords

As you dedicate more time to generating better content, driving traffic, and conversion, there is a need to use appropriate keywords. This will require an appropriate keyword ranking tool. Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. If you want to …

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Web page optimization

If you command authority in your specific niche, Google will always see you as an important asset. The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. Social networks are an important source of …

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Use URL structures that help your visitors

Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. Spending money on paid search isn’t a requirement for SEO, but it can be an effective …

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Broken Internal and External Links

Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. If the link to your website can be found on a page with good content, chances are that people will trust that link. It's pointless to get a …

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How To Sell Leads To Companies

When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested …

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Local SEO understands changing attention spans

Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? Good ways to boost readability include breaking up sub-topics within your content, using images and videos to …

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Making Sense of All This Keyword Data

Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. You need to figure out your customer’s path to purchase (the buyer’s journey), before you …

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The basics of Website Optimization

People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. Increase visibility to new content you create by sharing it on social networks and building links to …

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Create deep internal links through pages and blog posts

Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. Google’s looking for original text on a subject matter that explores the concept that …

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If you think it’s the end, its not

Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. On-page optimization is one part of search …

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Social media as a syndication platform

Bold and italics can make your keywords stand out more with the search engines. PBN’s are networks of websites that you create, usually with expired domains, for the sole purpose of creating backlinks to your site. Instead of a computer being told what to think, AI is coming up …

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All Attention is Good Attention

It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. Block segment analysis dictates the value of weight / ranking factors a web page is given for a set portion of the …

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Why are title tags important?

Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided …

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Analyzing search engine indexing reports

he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways …

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Use SEO-Friendly URLS

t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year …

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Distribute your content effectively

As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something bad. So how do you determine your competition? What should you be looking for? Search Engine Optimisation (SEO) is a key part …

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Snappy results and SEO

An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. Keyword usage on a page is much …

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Create Better Content

No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. When working on your website, put the user first. Without them …

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Don't go overboard at the risk of being penalized for stuffing

The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others …

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Show don't Tell

Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. In order to get the most success with search engines, you need to speak their language. They don’t care …

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Help searchers find information on your site more easily

Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content …

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All Attention is Good Attention Isn't It?

Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page. A page’s speed is crucial, so don’t forget testing it from time to time. From …

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Links coming from sites which have link networks

The keywords you use must appear in the page title, the heading, and the image alt text. They must also appear in the content naturally without seeming forced. The average top-ten ranking is two or more years old and the average age for the pages in the number one position …

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Getting Started with SEO Keyword Research

Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for …

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Spread the love

SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers. The functionality of your …

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Don't scrape content from other websites

User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus …

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What does your audience expect from you?

While search engine bots are scanning websites for indexing purposes, they also look for links to other websites. The more high-quality inbound links the website has, the greater its link authority. In theory, every inbound link counts as a positive recommendation for a website. However, it is not the quantity …

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