Don’t forget about CTR

Who wants more traffic? This ensures that internal staff time is used most wisely, and the highest ROI is received from these efforts. Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation. Don’t stuff …

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Think about Long Tail Keywords

Thus, the door for spam SEO was wide open and high rankings were able to be achieved with relatively simple methods. Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). The unfortunate answer is – yes, it is a content issue. Don’t worry if …

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Online marketing changes quickly when it comes to canonical URLs

To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. Most SEO …

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Design + scraping = Greatness

The control scenario ‘A’ is usually defined through several aspects (e.g. SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term commitment, You do want to prioritize your keywords, but Google understands variations. They’ve built what’s called a “semantic …

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Write a 1000+ words article about keyword stuffing

Google Panda primarily addressed the issue of thin, low quality content on websites. Many large scale brands still worry about the effect thin and duplicate content has on their sites, and they take careful (sometimes drastic) steps to avoid it. The more relationships you have and the more people trust …

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Consider RSS feeds at the inception

When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. Mobile SEO is just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and …

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How to diagnose widgets related issues

However, if you have too many, then high volumes of duplicated content may be the problem. Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. Semantic search takes various factors into consideration before returning results, focusing mainly on context …

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The death of organic links

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online …

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Top trends in LSI to watch

Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high It’s also important to know what kinds …

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Learning about blogs

If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. Search engines have been running on two wheels, On page and Off page factors …

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Carve out time for concentrating on static pages

Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. The “title tags”, or the title of a blog post, is one of the crucial …

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This story about splogs will haunt you forever

A link from a site that has been deemed authoritative on its topic, like the Wall Street Journal, is going to give you better results than a link from a newspaper source that has been around for two months. These high-quality sites are more trust worthy to search engines and …

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Make indexed pages your centre of attention

Link popularity is an example of the move by search engines towards off-the-page-criteria to determine quality content. For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. Now …

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How you will benefit from forums

The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been a walk in the park. But now we’re dealing with a much more complex environment. The canonicalization method is preferred, just in case a link to a “review …

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High advertisement ratio can be mitigated by using URLs

Search engines have a limited ability to recognize images, animation, video and audio. Before Google’s Panda updates, SEO efforts largely focused on keywords (link is external) , or, more specifically, on keyword stuffing – including the word or phrase you want to rank for as many times as possible on a …

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Why does backlink indexing matter?

Search engines want to deliver the best results to searchers based on the search terms visitors enter. It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. Choosing a perfect focus keyword is not an exact science …

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Not all web searches lead to sales

Currently more than half of searches account for mobile devices. It’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries. If a …

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Be personal in a way that big businesses can’t be

Paid link-building is considered black hat SEO and is likely to incur a penalty. What a lot of site owners don’t realize is that link building is not the only way to increase your domain authority and PageRank. Ensuring that your content is effective in connecting with the prospects …

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The goal of SEO is to make you money

Some CMSs allow you to access the same content via multiple URLs if you don’t set them up correctly. This causes issues when search engines don’t know which is the best version to choose. Fortunately, unless you are being spammy, most duplicate content issues don’t cause a …

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Search Console shows your average position for each keyword

Now, I’m fully aware this is another chronically overused statement in marketing, but an imminent change to how Google ranks search results makes it incredibly relevant. Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we …

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Take advantage of Google Places and Yahoo Local

Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. No matter what business you own you need to be practical. No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many …

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Duplicate content checks

Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it’s the application of using each search engine’s best practices to optimize …

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Contribute to the conversation

You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. A web page can be given an immediate freshness score based …

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Repurpose Old Content

In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want …

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Add your target keyword to your title page

A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. Make sure that the …

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Include these 1–2 keywords in specific parts of your post

You want to be attracting users who are going to convert and remain loyal to your site and this can be done by delivering on your promise of quality content. To facilitate this, you need to offer clarity in your website headlines so as not to confuse or mislead anyone …

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How will SEO help my business?

Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. Search Console shows your average position for each of the keywords you rank for and how …

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Dynamic and other SEO non-friendly URLs

If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. Either a piece of content can help your website’s …

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It’s about relevancy, and relevancy only

All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill the …

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Building Relationships With Authoritative Local Sources

We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a great way to give your website’s search rankings a boost. However, there’s also a dark side to backlinks. If Google suspects that there are spammy, low-quality sites linking to your site, your …

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Use Engaging Language for Effective SEO

The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search …

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Great content and backlinks are the most powerful tools in your kit

Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. Spend a little time …

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According to Google, featured snippets get clicks

The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl …

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Google search algorithm update coming?

Links are the most important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the links that point to their websites in the past. The truth about improving website search engine rankings is writing content that people are searching for and actually want to …

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The best way to escape Google’s Pelican penalty

The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and …

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