People still ask me about CTR and its importance today

When you invest a few hours a month for the first few months you can acquire enough backlinks that you’ll be able to achieve higher rankings faster. Once you do this, you will only need to invest time in backlink outreach several times a year. Sites supposedly targeted by …

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High advertisement ratio can be mitigated by using scraping

Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. If your content is valuable and is also optimized perfectly for the search engines, you will experience better organic search results. A popular practice, and …

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Boost site speed and utilise dynamic pages

To have a sound SEO system you must have a good SEO strategy in place. Inbound links refer to links on other websites which point to your website. Google does not always show the title tags as you intend it to to show. It might not take the title tags …

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You may be asked about anchor text in your marketing interview

SEOs maintain a top position in the search-engine result pages, which ultimately leads to an increase in significant traffic for your websites. What Are The Most Important Factors SEO Marketers Consider? Every page after the fourth only receives 0.2% of all traffic, and most get much, much less. This …

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Emphasizing fast results by using forums

Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your site can be useful. Creating an …

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Things about link building you have to experience yourself

If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms. The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile. In keyword stuffing …

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Follow a consistent cadence towards authority sites

Google penalizes web sites that have “thin” content, low-quality pages that are merely designed to build traffic by having keywords, duplicate content, lots of images or links, and other space-filling methods. After content has been written. Webpages on HTTPS had positive correlation with higher rankings. A Google study showed that …

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Interview experts within or outside of your company

Every site has at least a few internal links because you have to in order to link your content together. But it’s a benefit to your SEO efforts AND for your visitors to add in a few more internal links. It helps people and the search engines find your …

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Compare duplicate content to being on a crossroad

Did you know that there are hundreds of reporters out there looking for expert advice? If you’re good enough, you can be featured on big sites like Wall Street Journal and Forbes with a link pointing back to your blog. Tracking things like page views, bounce rate, and SEO …

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Why offsite SEO matters

Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of …

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Its all about SEM

So, not like humans search engines are text-driven. During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page. Worse, a page that is removed loses any importance a …

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Be mindful of html

Google devalues pages and websites with very little content, and it’s obvious that links from these types of websites carry little SEO value. The rise of social media on the Web has created a host of new signals that search engines can consider. If you plan to do some …

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Metrics aren't important (and they can be harmful)

Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. One of the main topics for every small business is search engine optimisation as this helps the firm to rank first on the search pages. Producing low-quality content as fast as …

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Brushing up the basics

A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as it sends new visitors to your website, the link is good. Now the million dollar question is how do you earn good backlinks? You …

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Link acquisition is an ongoing investment

Google’s Webmaster Tools remains one of the most popular SEO analysis tools out there because it’s free, newbie-friendly, and it’s from the most popular search engine provider, giving analyses performed with these tools significant credibility with most. . If your site has thousands or even millions of pages …

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Not All Links are Created Equal

Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? The header text …

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How long is my content alive?

If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. The keywords you use must appear in the page title, the heading, and the image alt …

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Check also Wikipedia's dead links

So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. There’s a danger that duplicate content will cannibalize the keywords …

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Understanding the rationale behind responsive design

Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn’t exceed the recommended maximum of 150 words. Each listing on the SERP has three core components, which include the page …

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Create great content that people want to link to

Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two …

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So Keywords and Keyword Research

The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. Internal links are links within …

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Why is citation consistency so important?

A very common mistake many SEO’s make is to leave footprints when building backlinks. All your links should look natural, even those that you are building for SEO. In Google search, a headline with a relatively high click-through rate will receive a ranking boost since it indicates that the …

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Link internally whenever possible

Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and …

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Types of Site Changes That Can Affect SEO

The first moment of landing at position one-six is characterized by a lot of fluctuations. However, once you have sustained the top position for some time, the fluctuations will be minimal. Learn which industry ranking factors are important to your business and how to improve your online rankings. Nowadays the …

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Choose the broad topics you want to rank for

Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR. Getting high rankings on search engines can be very difficult. It is important that you have a plan before …

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No-follow all backlinks

If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself and check if you, as a visitor, can do all you want and need to do there. Whether you migrate to HTTPS for …

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There is a difference between SEO and SEM

Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though snippets don't play a direct role in rankings, they can work wonders on a website's click through rate …

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Ranking high in the search engines is tough.

Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to look for online reviews or articles about the product. If the most helpful article was on a site that also sold …

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See which keywords send traffic to your site

Top-ranking webpages in Google have shorter URLs. A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. Search engines optimize their …

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Use basic math to narrow down your search results

If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an entire tutorial on that would interest college webmasters. Cascading style sheets are external files that control various type and …

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Librarians to marketers

To increase the site speed, consider carrying a comprehensive Technical SEO, use the right image sizes, and reduce distance your content travels by utilizing CDN (content data networks). Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your …

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How to improve your content marketing

The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being …

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SEO LSI keyword driven best practice

If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. It is important to have backlinks from quality sites, and …

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Guide your customers through to the call to action

If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. Generally speaking, the more QUALITY websites that link to you, the better. More website links bring more traffic, and that helps boost your web traffic. More importantly, Google …

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Remove things that keep search engines away

The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.). . If your site has thousands or even millions of pages, hand-crafting …

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Never Stop Working

Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. A high authority site will rank much faster than you. Search engines will eventually find your site online, but that can take a while. To speed everything up …

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