Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there. Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines.

SEO is about marketing

No matter what business you own you need to be practical. Link building always paves the way for effective relationship building. Whenever any local publication writes about you (and of course, link back to you), you can establish a relationship with the author as well as the organization. It might lead to getting great results as you never know who that author is connected to. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. Check archive.org (Wayback Machine) or Screenshots.com to make sure the website has a clean history, particularly its most recent history. This has happened to me a couple times, so I look out for it now. If at any point it looks like the domain was home to a PBN site (private blog network), avoid it at all costs. It may have a pure spam penalty!

How do you make a Google friendly heading?

Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won’t work out to your liking. That is why it’s imperative to search and find the best article directories to submit your hard earned work and watch the numbers start to add up. Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. Off-site SEO focuses on any aspect of search optimization that isn't part of your own site. In other words, off-site SEO is the discipline of building backlinks through social networks and other media.

The meta keyword tag is known to have little to no bearing on search engine rankings

95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority. Gaz Hall, a Freelance SEO Consultant, commented: "Even if you already have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? Are core tactics like on-site SEO and link-building having the desired impact? How is your strategy performing when compared to your competition?"

Why are title tags important?

When you write guest posts for other websites, don’t do it just for the purpose of getting a link in the author bio. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content. Once you know your goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords. Great content must start with specific intent (particularly, a very interesting topic).