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SEO doesn’t have to be hard or require an expert team to get results. If you’ve got a process and a structure, you can rank your content in search engines quite quickly. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these.

Anchor text links from a variety of different domains correlate with higher rankings in Google

Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points. In a link building campaign, you have to find target Web sites in the first place, review them to decide if asking for a link is worthwhile, identify the contact person and send them a customized link request. Target links from websites with high DAs, since the higher the DA, the more relevant and reliable a source is. Links from high-DA sites communicate to Google that your site is also a highly relevant and authoritative source on a topic. The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO.

Find the Right Keyword to Content Ratio

Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured. Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords? Rankings in SEO refers to a website’s position in the search engine results page. Backlinks are the so called “incoming links” that are created when another website links to your website, and sends new users and relevant traffic your way.

SEO consistent publishing best practice

If the content you’re producing isn’t of a high quality and isn’t useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. Links are one of the top three factors that Google considers when deciding ranking, therefore, it is imperative that you have quality backlinks pointing to your site. If you work hard on your links, you should see real improvement to your rankings and your overall SEO. Gaz Hall, from SEO Hull, had the following to say: "Ensure that your site loads quickly, not just where you're located, but from around the world."

Want to see LSI in action?

If everybody is linking people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines alike bump these backlink-wealthy sites nearer the top of their pages in order to ensure people are finding the best sites for the information they require. Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a new product category, for example. Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power.