Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don’t worry about backlinks or keyword rank. People will read and share your valuable content, and the rest will take care of itself. The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So – get your post out there! Facebook, Twitter, Pinterest, Instagram – whatever social media channels you use, share it on them. There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading.

What Are Keywords, and Why Do They Matter?

Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like ‘furniture’, ‘online shopping’ is a very difficult task. In fact if you know how to optimize long tail keywords, you can get good rankings on SERPs. They are less competitive to optimize for. Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. Wikipedia is one of the biggest and most authoritative websites on the internet. It’s a link building golden mine. Wikipedia articles show up for almost every term and a link back to your website means a referral traffic boost to your blog.

Creativity takes courage

When a visitor looks at your site, it’s all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. In theory, it is important for domain popularity that as many backlinks as possible link to a website. However, in the past, backlink quantity caused webmasters to manipulate link building. So these days, link volume is no longer weighted as heavily as it was when the commercial Internet age first began. Google now categorizes links that are bought from other sites, links from online catalogs and mass-created links from blogs as spam. Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of times a day people will ask Google questions, and within a fraction of a second Google needs to decide which among the billions of pages on the web to show them — and in what order.”

The most time consuming aspect is writing content

If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding. Optimise your website content for the best organic reach possible. Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. Gaz Hall, from SEO Hull, had the following to say: "Keywords and link building are no longer as impactful as they once were; now, it’s all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The “bots” that determine your site’s search engine ranking are crawling the web in search of sites that are conversational and have valuable content. (Not to creep you out, but Google’s system is critiquing your site like an extremely intelligent superhuman would.)"

Use the right tools to find good web pages

It helps the search engines quickly determine what the page is about. Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they’re interested or ready to perform an action. Google Ranking algorithm comprises more than 200 signals. However, SEO marketing is not about knowing about everything concerning them; rather, it is about having the priorities right. SEO is something that is constantly evolving and changing.