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If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an entire tutorial on that would interest college webmasters. Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows down page load times. Moving all of the formatting attributes to an external .css file can also speed up load times and make your website much more search-friendly. Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages.

Blog posts shouldn't only contain text

Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. The basic premise of the “less is more” mindset is simple. If you optimized your website for 100 different keywords, no more than 10 of them would ever drive significant traffic to your site (and of those, two or three would drive the lion’s share of the traffic). The other 90 keywords would give you little drips of traffic here and there but nothing more. Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. SEO for small businesses doesn’t need to be complicated. You can improve your visibility in search engines and get visitors to your business’s website by focusing on 4 things – keyword selection, creating good content, on-site optimisation, and backlinks.

Content promotion is your greatest shortcut to greater search engine visibility

Check your webpage source code in order to measure the size of text content compared to the structure (HTML code). This percent is not a direct ranking factor for search engines but there are other factors that depend on it such as site loading speed and user experience. There are two types of backlinks, and they are internal backlinks and external backlinks. There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR).

Make sure that Googlebot and other web crawlers can index your pages in the correct way

Search engines want publishers to show the same content to the search engine as is shown to users Not too many years ago, content quality really didn’t matter. As long as what you wrote was somewhat relevant and you used all of the right keywords (and lots of them!), you could get a pretty good SERP placement. Fortunately, that’s just not the case anymore. Technical SEO can seem daunting. However, understanding the principles is important. There may be parts you can try, or work on with your developer. Gaz Hall, from SEO Hull, had the following to say: "Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it becomes eagerly accepted as truth without the data to back up the speculation."

Use basic math to narrow down your search results

You should use the ‘nofollow’ rule when linking to untrusted sources or in sponsored posts (Google doesn’t like paid links). Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. People who find what they want on your site are far more likely to funnel through to a landing page and convert, or drive more traffic to your site through various social media and other commendations.