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You can make sure you have chosen the right SEO phrase to win in two steps. First, think about what you would search for to find that content. We use search every day, but sometimes don’t pull on our own experience when writing for SEO. Even if the phrase sounds a little too detailed or random, remember that it came from a real human (you) — so it’s probably winnable. Second, test your phrases in the Keyword Planner of Google AdWords to see how competitive they are to win. Once you find the perfect phrase that straddles those two steps, you have a winner. Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. If you want to link to somebody but you don’t want it to count as a vote (you don’t want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links. I’m not convinced they discount them heavily, but other SEOs are so they seem to deter spammers if nothing else. Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. Many users also prefer this over other approaches, especially on some devices that might not handle Flash or JavaScript.

Decide if you're dealing with a search engine penalty

Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. We all know that search engines have been trying for years to decrease their reliance on links as a ranking factor. But they haven’t got there yet and I don’t necessarily see that happening in the next year or so. Invest time and efforts into guest blogging as well while maintaining an active blog on your site. Choose relevant, popular websites for your guest posts and embed intelligent links in your article. Initially, add one backlink per post that adds value to the content and is pertinent to the underlying theme. However, once you have developed a rapport with the host website, they might be willing to include more than one link per post. You should never make your site too complicated, as it is important that search engine easily parse the content of your site and index them without any difficulty.

Pay attention to the content’s structure

Web pages that are optimized for the organic listings of a particular search term are more likely to be included in the local search results. The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term commitment,

Some websites use pages with endless scrolling

But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines. Gaz Hall, an SEO Expert from the UK, said: "Identify the keywords related to your niche and select the competitive ones you want to rank for. "

Try optimizing your TF-IDF scores

Google is showing Context is King when it comes to indexing people in Google's Index. Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your new content can be found. If you plan to do some basic SEO, it is must that you know how search engines work. Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous.