The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. If the links that point to your website contain the keyword and the city in the anchor text, it is more likely that your website will get high rankings. It helps the search engines quickly determine what the page is about.
Mobile and SEO
The rise of voice search has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. The power of SEO
is the varying tactics or methods one can implement to create results. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. If you want to boost traffic to your site, one of the best things you can do is invest your time and energy in curating better content. However, “better content” doesn’t just mean “well-written” content. Better content is about being strategic with your write-ups, knowing your audience, and writing accordingly.
Dynamic vs Static- Which is preferred?
Instead of writing on-page copy for the sole purpose of repeating a
keyword multiple times, you should write about your product or service
or idea naturally, and let your keyword variations naturally fall into place.
If that doesn’t happen, go back and spring in some variations into the
content so that the same message gets across, just optimized! Search engines drive dramatic
quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search ranking algorithm. The hypothesis is that articles that receive a high number of social media shares will get an additional boost in perceived authority -- which makes sense on paper, but the empirical evidence varies.
Great content and backlinks are still the most powerful tools in your artillery
Mobile is becoming more popular every year. By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy on your page to make it more readable for your visitors. Without considering a search engine user's intent, you will attract too much unqualified traffic. Gaz Hall, a Freelance SEO Consultant
, commented: "Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it."
The landscape of SEO changes fast
Google stated that there are three top factors that go into their search ranking algorithm: RankBrain, their artificial intelligence system, content and links. They also then clarified that the top two factors were content and links The best keywords are
ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus.