Some CMSs allow you to access the same content via multiple URLs if you don’t set them up correctly. This causes issues when search engines don’t know which is the best version to choose. Fortunately, unless you are being spammy, most duplicate content issues don’t cause a site to be penalised. Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. The 'noindex,follow’ command in the meta tags of a web page will eventually be interpreted as a ‘noindex,nofollow’ command. Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills.

Organic SEO is the most authentic marketing technique for online businesses

Depending on your CMS, you can create a separate Google search results headline to the one that appears on your website. For the majority of websites, you can achieve this through the metadata section of an article and changing the ‘page title’ section. It essentially means you can go a bit more SEO-heavy on your Google search results headline, while retaining a more user-friendly one on your actual webpage. You need to figure out your customer’s path to purchase (the buyer’s journey), before you can show up with the right content in each phase. Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t have to spend an eternity trying to find what they’re looking for. LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality). Sprinkle them into every post.

Researching keywords has been an essential part of search engine optimization

Inadequate traffic and lack of conversions are some of the most significant problems affecting many online marketers in this day and age. Although the competition is fierce, there are many ways to increase your online sales over time. Links that are going from one page to another within the same domain are called internal links. The process itself is referred to as internal linking or interlinking. When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line. Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore this part as not important – please don’t do the same. Remember the following two sayings: “Show me your friends and I’ll tell you who you are” and “You are the average of the five people you spend the most time with.”

Your description tag will not assist in getting your page ranked highly on Google

Google clearly states that buying backlinks to improve your rankings breaches their guidelines. At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. If you don't have a good handle on who the people are who are buying your products, how will your SEO consultant help you bring those people to your website? According to SEO Consultant, Gaz Hall: "Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts."

The goal of SEO is to make you money

The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google traffic. Conversely, the less valuable a piece of content is, the harder it will be to earn links. Putting up numerous links can be confusing for the readers and it doesn’t even look clean either. Try to use them sparingly and not make it difficult for your readers to choose which link would be helpful for them. The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics.