The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and you get ownership over what you create. Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set.

Avoid all link directories that link to all kinds of websites

Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused. Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people speak.

Use some of your best keywords in your bio

Google’s algorithms are always changing and updating, and increasingly there is more and more focus on the user — with the search engines favouring quality content over poorly written, keyword-stuffed pages. Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety in the keywords used. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it.

What makes up authoritative content?

Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your industry, budget, and goals. Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. Gaz Hall, an SEO Expert from the UK, said: "People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page."

The best way to escape Google’s Pelican penalty

RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. Google has made speed another factor that affects the visibility of your website. This is because speed affects the power of your webpage to keep the users interested. Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content and website if they have been introduced to it on social media.