People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. Keyword research is a critical component for search engine optimization because when used correctly it provides a road map for both the design and execution of building websites and developing content.

Project the right image

You know how sometimes people hide content on the mobile version of their page? 9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine’s bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They, then come up with results (websites) whose keywords matches with that of the query. Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. Google’s Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising program, and aims to help marketers select suitable keywords for ad placements. But it can also help you with search engine optimization.

To get fast rankings, you need a fast site

Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. Some business owners are content with learning about and implementing a few basic SEO strategies for their websites. This is a good start, but the full power and potential of SEO will never be fully realized. Google’s web indexing system favors recently updated content, especially for time-sensitive searches. True to form, Google is always changing, tweaking, and improving its algorithm.

What’s the best way to measure the performance of my SEO?

SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or not? If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. Gaz Hall, a Freelance SEO Consultant, commented: "Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. "

The basics of Website Optimization

Webpages on HTTPS had positive correlation with higher rankings. The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been a walk in the park. But now we’re dealing with a much more complex environment. Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even millions of other people regularly use. Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to the search engine, which could result in worsened SEO rankings.