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The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content that has been created by a competitor or your own resource. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO. In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs).

SEO for websites can be very complicated

Links are still a critical element to Google’s algorithm and their value needs to be protected. SEO isn’t magic or voodoo. Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them. Running a PBN is time-consuming, it costs money and building clean, legitimate backlinks from real websites doesn’t have to be difficult. The semantic analysis of a link’s value does go deeper than just the anchor text

Have a category description paragraph

Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors. Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site. Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link building soon went awry as there were no regulations and the algorithms had not yet developed to the point where they would punish link-building offenders.

Do you have lots of External Media

According to Google, website loading speed is a very important SEO factor. Google takes page loading speed into account in their website ranking algorithm. Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. According to Gaz Hall, a UK SEO Consultant : "One of the biggest goals of any startup, blogger or webmaster is to drive traffic to their blog or site - and links play an important role."

Specialized Search Engines

When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can’t crawl, and the pages they can/can’t index. You can check whether a URL is blocked by robots.txt with Google’s Robots Testing Tool. Images play a crucial part in content marketing. It catches your audience’s attention and makes your content easier to consume and understand.