Top-ranking webpages in Google have shorter URLs. A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for local businesses because local online searches lead to visitors and purchases. Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites.
Look for website visitors who are going to visit your website and remain there
Excessive link exchange ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking will negatively impact a website’s ranking in search results. Many people still think
that having a high volume of crawlable and indexable pages is always
better. A site’s age has an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site’s trustworthiness. Basically, site age lets Google know your site is legit. One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals.
Usability benefits of an optimized URL
The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. When pursuing a link,
which is more important, relevance or authority? Generally speaking you don’t want orphan pages (those that aren’t linked to by other pages), nor do you want an overly-messy link structure. It’s not just the content, but also its structure, that helps search engines decide on the results they’ll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective.
Use Headers — Wisely
Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. Content quality, content amount, and website information are all factors in your Page Quality Rating. Gaz Hall
, an SEO Expert from the UK, said: "Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders."
See which keywords send traffic to your site
The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and you get ownership over what you create. If you notice that
the ranking has fallen precipitously through many pages within a very short time, there is a serious problem. Avoid dated domain naming techniques like replacing words with numbers. Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself.