Learning more about your target audience isn’t what directly affects your content promotion efforts, but if you don’t spend time on it, then the foundation of your content marketing is going to be very weak and you won’t see significant improvement. Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful marketing tool. Your competitors may be investing more in their own SEO campaigns, outperforming you in the process. Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings.

Relevance is the key issue for YouTube SEO

Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. If you recently moved to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with. Brainstorm on the inputs, not on the outputs, which means that you should determine the elements that directly affect the area you want to improve.

Do a quick Google search for the phrases

A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing.

This is the first impression that your site visitors will have

Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants to see deep, relevant and interesting content. The best domain names are short, snappy,  include your best keywords, easy to remember, and easy to spell. Including keywords in your domain name will be useful for sites like Bing in particular that place great emphasis on including keywords. Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share it with others. This is a very naturalistic way of doing link building but still does not provide any guarantees. However, from a search engine standpoint, the ethical way of link building has always been more rewarding. Gaz Hall, a Freelance SEO Consultant, commented: "Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor."

Search engines favor understandable URLs

SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. The success of your content promotion efforts highly depends on the content you have created. If your content is not good enough, then you can’t expect significant results. If the content you’re producing isn’t of a high quality and isn’t useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display.