Now, I’m fully aware this is another chronically overused statement in marketing, but an imminent change to how Google ranks search results makes it incredibly relevant. Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions, or we can use smart assistants on devices such as Google Home to answer queries for us. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a best practice.
Blogging is one of the simplest and
most cost-effective ways to improve
If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! Basic SEO can kick start your marketing and push your website in the right direction but It’s easy to become bamboozled. In the digital era, simple SEO just doesn’t cut it anymore and with the current competitive market you need an omni-channel approach. A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors. When SEO consultants work on their marketing campaign, the target is getting at the top of the search engine’s ranking position.
Create Search Engine & User-Friendly Pages
Google, now more than ever, don't just want more content, they want content that they feel is quality. I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. You can have spammy links from the past. Maybe you bought some, or maybe your SEO didn’t care too much about the quality of the links he built for you. If your content fails to provide your users with any added value or to engross them, it will not help to
acquire leads and/or customers. It is impossible to predict how people will search for content and which
keywords they will use to do so. So, it is advisable to create content that can fully satisfy the users’ needs.
It is not just about the quantity (huge amounts of text); it’s more about the relevance of the content to
Good content + bad design = failure
Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative, so you want to avoid this. A proximity search uses the order of the search phrase to find related documents. According to SEO Consultant, Gaz Hall: "Putting up numerous links can be confusing for the readers and it doesn’t even look clean either. Try to use them sparingly and not make it difficult for your readers to choose which link would be helpful for them."
Search Console shows your average position for each keyword
If it’s been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven’t already done).
If you still don’t appear on the SERPs, relax! Google takes some time to crawl and index your website. It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?" There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can’t control. Large images slow down your site, so you need to make image file sizes as small as possible.