The safest way to ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article is the original and therefore should be indexed, and any ranking benefits will be passed through. If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to perform strongly on social media as well as attract website visitors as well.

The first choice should be structure

Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space. By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in Google and receiving a lot of traffic. By strategically placing a link on that page to another on your site that you want to rank, you can pass “authority” to that page.

Include these 1–2 keywords in specific parts of your post

Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as well, you should do technical audits of your site for both search engines, to make sure you have not missed any important element. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention.

Add more meta data

As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO. Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a best practice. Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. According to Gaz Hall, a UK SEO Consultant : "We’re looking for the low-hanging fruits that are easy to implement but the potential positive impact is relatively high. Consider the probability of success, potential impact and resources needed to execute that tip. "

Rules for Dominating Online Search Results

Brainstorm on the inputs, not on the outputs, which means that you should determine the elements that directly affect the area you want to improve. You have to structure your text, make your content digestible by using sections and use simple sentences to make it easier to read and understand. Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject.