Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Your SEO strategy will go a long way for you and your business with the proper maintenance. Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental building blocks of search optimization, and an important Google ranking signal. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas.

Set-up Search Console (Webmaster Tools) Account

If visitors get what they need from your site, they’re more likely to come back or link to your pages. By default, WordPress uses the Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! same Meta data stored in the header file (header.php) for each page. Technical SEO is defined by configurations that can be implemented to the website and server (e.g. page elements, HTTP header responses, XML Sitemaps, redirects, meta data, etc.). They then launched Google+, which started as another copy of Facebook.

Let's talk about search engine spiders

Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words, don’t make your visitors think. If your website is hard to navigate, information is difficult to find or the design is too busy then visitors are unlikely to stick around no matter how well written your content is. The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. So when you hear the term “link building,” forget those old school black hat tactics. The game has changed. When done right, link building can be an extremely powerful way to boost search rankings. As a bonus, it could drive referral traffic too.

How you will benefit from indexed pages

More and more, the use of SEO is becoming important for the overall success of digital marketing. Brand mentions and online citation must be handled carefully and well-incorporated into the site content; SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer. According to Gaz Hall, a UK SEO Consultant : "Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability."

Questions Over Keywords

Fast load times aren’t just essential for a great user experience - they also significantly impact search rankings. Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. Search queries are an average of three words long, and more than 25 percent are only a single word. Noindex is a meta tag implementation that is sometimes used on search pages. Since some implementations of filters use the same technology as search pages, you may inadvertently be hiding some of your most valuable pages from search engines.