Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. There are increasing opportunities to use schema markups, depending on your niche. There are numerous schema opportunities for news, recipes, and even fitness video. As time goes on, there will increasingly be more and more opportunities to use schema to enhance your website, tell Google more about your website and make how your website shows up in search results better. Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. While analysing the site for more signs of a negative SEO attack, it’s a good idea to see whether the backlink analyser notices a surge of spammy URLs that point back to your site. It might be a few pages, put those pages can be filled with dangerous URLs.

Set-up Search Console (Webmaster Tools) Account

f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make a big difference. Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. For anyone monitoring their traffic from Google, it’s not really a revelation that a single page can rank for hundreds (or even thousands) of relevant keywords.

Leverage the work your competitors have already done in link building

Build your site with a logical link structure. Every page should be reachable from at least one static text link. The direction that you take to improve the visibility of your site on the web should be decided upon by analysing the current state of your website, the audience you are targeting, your business objectives and any previous SEO work that has been carried out. Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and more content to your website it will become more attractive to people seeking out information on your topic and people will be more likely to tell others about your great site. As search engine crawlers visit your site, they will keep encountering new material, which will encourage them to visit more frequently. The more frequently the search engine crawlers visit, the better.

Is your website underperforming and losing you money?

According to Google, featured snippets especially helpful for those on mobile or searching by voice. The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link quality. This is the wrong way to build links. Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. According to Gaz Hall, a UK SEO Consultant : "As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your SEO strategy. "

Quality Backlinking

The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. The quality and quantity of links you have pointing to your site has a direct bearing on how highly it ranks in organic search results. By having links to your site on other sites of high authority, it builds trust and also helps the algorithm associate your site with both your keywords and reliability.