If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. Whether you’ve just spent thousands of dollars on a custom website build or you’re using an off-the-shelf stock website theme, you’ll ultimately have to address the elephant in the room. Your elephant, my friend, is writing website content. By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy on your page to make it more readable for your visitors. Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured.

Create content about web crawlers

No-follow links are approximately the standard, yet there are modes and spaces to obtain a do-follow link entirely free. What’s more, by taking the Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... time to think like your customer, you can really test your understanding of your target audience. You can find valuable data using Google Search Console (formerly called Webmaster Tools). ​This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc.

Reasons that marketers love blogs

Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the best, most valuable content, spawning the adoption of content marketing among SEOs — and content is still king today. The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. You need to put at least as much thought into the images you use as the content itself, as a poor visual choice can deter readers or even attract irrelevant readers, which is almost as bad. For one, it will increase the bounce rate for your business' websites, losing you further possible customers.

Search engine optimization is about getting visitors to your site, not getting rankings

It is also a fact that, due to the amount of information available on the internet, search queries have to become more specific in order to try and find the correct information that the user is looking for. If you have a long 1000 word page, 100 or so words of repeated information isn’t a big deal. The way that websites are built are more important and more scrutinized by the algorithms. Gaz Hall, a Freelance SEO Consultant, commented: "Weak content can appear in many different forms, and the best way to discover it is to take the information on a page within the context of the rest of the site and determine how much logical sense the page makes."

Provide value information rooted in your initial strategy and use blogs as part of this

The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. Google I'm always shocked by Profile Business, in this regard. Analytics is an intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of code that you put in the header of your website that will let you install a container of Google tags, that will give you visibility in your analytics Dashboard. Your domain name selection is perhaps the only area where you can really differentiate yourself. Right now, social media share and likes are the activity which is most rewarded by Google and other search engines. especially for subjects that are currently relevant.