No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed by file paths a mile long. The better your web pages answer the question of the searchers, the more likely it is that search engines will show your pages on the search result pages. The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. The main thing we need to do to improve a sites authority is to improve its TrustRank.
A truly successful SEO headline is direct and to-the-point
If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and providing valuable information, not gathering the most links possible. It seems like content
should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn’t always work. Search engines also take into account the traffic generated by links from social
networks. It is assumed that these so-called “social signals” can influence a website’s
ranking at least when search queries relate to something current. Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about.
Making your site easy to navigate
Google just needs evidence that what is on a particular website is relevant to it’s viewers. While there plenty of
differences between SEO and content marketing, there are also many areas where they overlap. Taking advantage of this overlap and using it in your website is the quickest way to get more people to visit your site. If someone Google searches ‘content marketing strategies’, domains possessing a strong authority on content marketing will inevitably claim search rank precedence. Free tools such as Open Site Explorer or MozBar will help you determine your domain authority. Get into the habit of providing at least two internal links in every piece of content you produce. As long as it’s offering the user value, Google is going to reward you.
Use unique page titles on all pages throughout your website
Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. The canonical URL tells you / Google what the source of a page is. The pages have to create unique enough value that they can be distinguished from other similar pages by the search engines. Lacking that intrinsic value, they will have to be distinguished by inbound linkage. Gaz Hall
, an SEO Expert from the UK, said: "The SEO services that businesses prioritize reflect a recent shift in the customer buying journey. The new customer journey emphasizes mobile search
(link is external)
in addition to longer consideration and decision-making periods."
Nofollow links on popular websites will send your website visitors
The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a cup of tea and really dive deep into the subject – that’s the kind of experience that you should be delivering! The search engine result
pages fluctuate because of what visitors are looking for, and it is very difficult to remain in one position for long. The power of SEO is the varying tactics or methods one can implement to create results. Have you noticed anything different this year when you search for something on Google? The “Googleopoly” seems to be finding ways to monetize everything on their search results (especially for commercial terms) more and more each year.