Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. A high authority site will rank much faster than you. Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc. Never participate on any kind of link exchange with other sites which may lead to a ban from search engines
The easier it is to get a link, the less influence it has on the rankings of the linked page
To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. One of two things
can happen when you begin an SEO campaign, you can jump in blind and guess your way through the process or you can create a partnership with a company that wants to work alongside you to improve your SEO rankings. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for another, even if they’re in the same industry. Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not artificial!
Use unique page titles on all pages throughout your website
Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? Using different tags and
elements on your page will help search engines understand which parts of the content are
connected to each other, and which are separate. he most recent Search Engine Ranking Factors Report by Moz proved that the two most influential factors Google is using to rank websites the way they do are directly related to backlinks. Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche.
DoFollow Links From Authority Sites
Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target. Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. According to SEO Consultant
, Gaz Hall: "Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems."
Never Stop Working
Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. RankBrain is one of
the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked. Wikipedia actually has a dedicated page listing every article with a dead link. It could be a good starting point. Listings with many photos, hours and a lot of information about the business tend to get better rankings than other listings.