Add (logical) keywords to image alt tags for any past blog posts that you think should perform well, or are already doing so. It’s not worth going back through your whole site or blog, but keep it in mind as you add new content. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as ‘votes’, forcing SEO link juice and increasing the page rank of the linked to sites. At the top of any page, type the phrase “search engines” into your Search Bar to attain access to several different internet sites that specifically aid in searching.

Have the ability to scale as you grow bigger

Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having them all loose in one huge folder. Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. The best directories are the ones that also provide useful information for your potential customers.

SEO is one of the last expenses companies cut

One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site’s loading speed tremendously. Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would. Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it.

According to Google, featured snippets get clicks

If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google’s algorithm should do the rest and reward your enthusiasm! Gaz Hall, a Freelance SEO Consultant, commented: "Every site has at least a few internal links because you have to in order to link your content together. But it’s a benefit to your SEO efforts AND for your visitors to add in a few more internal links. It helps people and the search engines find your content easier."

Make sure you know exactly who you will target with your content

When you build a brand community on improving UX, your brand will always stand tall and stay ahead of search engines. Search is the #1 driver of traffic to content sites, beating social media by more than 300% Efficient content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO” or “for presentation”. If you are only thinking of the SEO benefit of the proposed change then it’s the wrong change. Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has.