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All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill the needs of your users. At the same time, it is also important for your web content to load quickly in order to guarantee user satisfaction. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page.

Conversions are Truly the Only Thing that Matters

You’ve heard that blogging is good for SEO and maybe you even publish new posts regularly and share your posts on Twitter and Facebook. Problem is, you’re still not seeing any serious organic traffic from your blog and you’ve never managed to see a blog post rank anywhere near the heralded first page of Google search results, no matter how much you try to cram in those keywords. Where are you going wrong? Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing. Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see:

Your title tag is your trigger mechanism

Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong signal to the search engines. A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site.

Create separate pages for your different locations

While it is possible to use SEO on the same pages over and over, you’ll find that it’s a lot more effective when it’s pulling all this new content under its wings, tying it all together, and pushing it all up the search engine rankings. Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. Gaz Hall, an SEO Expert from the UK, said: "Top-ranking webpages in Google have shorter URLs."

It’s about relevancy, and relevancy only

As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer advice that caters to a much more specific audience and satisfies their needs more completely. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information.