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If you're anything like me, then you're looking to understand why certain things work the way they do. A good SEO headline should always satisfy two criteria: clarity and curiosity. By providing clarity, you’re letting the reader know what the article’s about without any need for prior context. Most content creators go for the big, obvious one and two keyword phrases and ignore longer search phrases. Thankfully, less competition means fewer pages in the results, making it easier for you to rank highly. You need to begin the title of your home page with the Primary Keyword Phrase, which should be followed by your best Secondary Keyword Phrases.

Make your content scannable with keyword-rich headings and helpful visuals

Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search results. The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain. SEO isn’t an exact science. Unfortunately, Google hasn’t given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can’t possibly know every single aspect of their algorithm. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there.

Make your content scannable with keyword-rich headings and helpful visuals

Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked to from an issue, kind of like a magazine. Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want to get relevant information or find the answer to a question.

Keyword Research for Page Titles

Write locally oriented content: It’s one of the best things you can do to improve local rankings. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content that has been created by a competitor or your own resource. Gaz Hall, from SEO Hull, had the following to say: "While changing the URL and metadata for your content isn’t exactly using social to win at SEO, to us it’s all the same process. That’s because within our CMS we’ve created tools that set up SEO right from the Entry Editor — before the content is even published."

Instead of Settling for an Online Business Build a Lifestyle Business

Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs tend to get indexed more quickly: they’re being frequently updated (which is also a good reason to build your business site on a blog platform). f your site is linked to from other well ranking sites they consider your site to be important too. Don’t pay for links from other sites or do link exchanges as Google is wise to this and can penalise you for it. Instead give people a reason to write about you (competitions, great content people will want to share, brilliant offers, interesting news etc). Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research: keyword research. Customers tell Google what they care about, and through the keyword research tool Google allows marketers to view that data.