You want to be attracting users who are going to convert and remain loyal to your site and this can be done by delivering on your promise of quality content. To facilitate this, you need to offer clarity in your website headlines so as not to confuse or mislead anyone. A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking isn’t supporting it from your vendor) or use virtual pageviews functionality to track inbound phone calls from your mobile optimized website. To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike.

Determine the Intent of Each URL

Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really want to see your website perform well in the search results.

Why should you invest time, effort, and resources on SEO?

On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any firm Designing your website with mobile users in mind will give you the best chance at converting the traffic that search engines bring in. There's nothing like marketing in the minute. How do you write a clickable title that will draw people to your site and keep them on there without sounding salesy or cheesy?

Internal Contextual Linking On Long Tail Keywords

The source of a link matters a great deal to how much weight it carries in Google’s algorithm. After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have… When Google demotes your page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google. Gaz Hall, from SEO Hull, had the following to say: "What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value."

Include these 1–2 keywords in specific parts of your post

Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency.