Search engines simply want to deliver the most relevant results to their users based on search queries. Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Redirect your HTTP pages to the new HTTPS version of your web pages and use the canonical attribute to show search engines that you prefer the secure version of your pages. With that said, proper SEO does take a lot of work,
requires a large set of skills, and takes time. But, by
investing in SEO now, and allocating the proper time and
resources to it, you can begin to create serious, long-term
value for your business. Thus, taking advantage of the
huge potential of traffic and sales from organic search.
Track organic traffic and your website inbound links
If you decide to spend money on paid campaigns, consider spending them not only in favor of gaining backlinks, but to actually help people. There are plenty of charity and nonprofit organizations that are looking for sponsors. In return, they will mention you on their websites. When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. The goal shouldn’t be to generate
links, it should be to generate buzz
or discussion; to share knowledge or
data or other insights that we know our
audiences (and prospecive customers)
will find valauble. Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can really get passionate about.
Add a call to action at the end
Search engines want publishers to show the same content to the search engine as is shown to users If you’re a small business owner, you have likely heard at least one person suggest that you learn SEO (search engine optimization) and implement an online strategy for your business. After all, most people first look to the internet – either on their smartphones or computers – to find any business or service. One of the simplest ways to optimize your blog posts is to focus on writing things that are relevant to your specific audience. If you are writing content that gives them the information that they seek, your SEO is going to improve. Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines,
Add a Pin It plugin to your site
It often takes time for the results to show in SEM. It doesn’t happen overnight. Keep the patience and continuously monitor your website. Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up in search results. t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale; optimize for conversion, not just to gain the visitor. According to SEO Consultant, Gaz Hall: "Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the search-results page. "
Identify niche blogs, forums and newsletters
If you want to boost traffic to your site, one of the best things you can do is invest your time and energy in curating better content. However, “better content” doesn’t just mean “well-written” content. Better content is about being strategic with your write-ups, knowing your audience, and writing accordingly. Subheads are another overlooked SEO tactic and should be used whenever possible. If they consist of valuable keywords that are relevant to the article, they won’t only boost the article’s search value, they’ll also provide your audience with a much-needed mental rest point. Sometimes we just get into the loop and don’t really realize what and why we are doing what we’re doing. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them.