The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being as relevant and helpful as possible. By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content and website if they have been introduced to it on social media. If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic.

Snappy results and SEO

Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don’t worry about backlinks or keyword rank. People will read and share your valuable content, and the rest will take care of itself. Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you’ll be sure that it gains all the SEO power it can get.

It’s sometimes hard to choose the right terms for Google

Solving real customer problems is a major key to mastering evergreen content marketing. Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further

Adding structured data helps Google understand & rank webpages better

Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This is because is your website keeps asking the reader to wait for the page to load or keeps presenting them with mobile errors, your customers will get frustrated, and your page is not expected to have a good ranking for long."

How to improve your content marketing

Internal linking is the process of linking one page to another on your site. This is done in a few ways including your navigation menu, sidebar links, and links inside page content to other pages on your site. One of the most important factors to consider when looking at a potential link is its relevancy. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL.