Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. The sheer apparent complexity of SEO is enough to turn some people away entirely. To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it.

Start by creating true 10x content

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. If you have started up your own online business, you would have already heard about long tail keywords. This entirely means that you are using words that other firms are not ranking.

Readability

Getting a backlink from an authoritative website will benefit you much more than a link from a lower-quality site. Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same. If your online business isn’t taking advantage of all that SEO solutions offer, you’re bound to fall short of the competition.

Does my content convert?

Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for a marketer to secure his business in top search engine results. Gaz Hall, from SEO Hull, had the following to say: "The Internet a crowded and noisy place, so when you search for something online, you’re going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are listed, and then modify their search if they don’t see what they want."

Horses for courses

Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines Especially for local or small businesses, determining your niche is very important. When you know your niche, you can emphasize what makes your products or brand unique, therefore improving your odds to rank well for them. Businesses should always remember that they can’t fool search engines. Google prefers organic links built by real people. Bombarding sites with the same anchor text won’t help you in any way. Too many hyperlinks can also be problematic, they should always be slightly different to avoid Google thinking your site is spam. Search engines are invested in providing users a great mobile experience.