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If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. Generally speaking, the more QUALITY websites that link to you, the better. More website links bring more traffic, and that helps boost your web traffic. More importantly, Google counts every link to your website as a vote of sorts. If you get a lot of good “votes” from other relevant and reputable websites, Google will reward you with higher rankings in the search engine results and you’ll get even more visibility and traffic. Google generates far more traffic than any of the other search engines, including Bing(Microsoft), Yahoo and all the other search engines combined, so being high on the Google search engine results is what it’s all about! Link building has been dead for years, for those who failed to adapt to the ever-changing rules and increased requirements on skills, tools, details, and perseverance. In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those falling further down the rankings. However, make sure that the article is easily scannable by your readers.

Google Panda takes the quality of a site’s content into account when ranking sites in the search results

Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. The convergence of SEO and content has been a driving force in marketing for the past few years.

Optimizing websites for Google can be quite intimidating if you are new to the topic

Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it’s useful to brainstorm as many variations as you can until you land on the best candidate. Paid links are links garnered in exchange for payment. They can come from a network of link buyers and sellers, and a network usually consists of a group of low-quality sites that collectively link to a specific website in an effort to increase it’s authority in SERPs. Other times, there may be a reciprocal linking program, where a group of websites link to one another.

Cooperate with other social bookmarkers

If your web pages contain errors that prevent Googlebot and other web crawlers from indexing them, you cannot get high rankings. For that reason, it is important that you check the crawlability of your web pages. Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one of them. By emulating the good and getting rid of the bad from your competitors pages we can not only equal but better the rankings they already have. Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors."

Guide your customers through to the call to action

Google tends to prefer Featured Snippet content that begin logically as an answer would. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. If you command authority in your specific niche, Google will always see you as an important asset. One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust.