Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. Spend a little time thinking about how you can get inbound links for your website. Write informative, high-quality blog entries and share them on social networks. Another great way to get inbound links is to write blog entries about current events or news. This will increase the probability of getting links from media outlets or opinion shapers. If you purport to be an expert site, then you’d better make sure you have experts writing for you. Even if you’re site is an entertainment site or fashion blog.

Avoid Downtime By Choosing Reliable Host

If the link to your website can be found on a page with good content, chances are that people will trust that link. It's pointless to get a link from a website that people do not trust. If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have worthy content that contributes to the wealth of knowledge that is the Internet, then you probably are not going to earn backlinks or social share activity. Backlinks and social media activity act as votes of confidence from external sources praising your content. They heavily influence a web page’s ability to rank for a target keyword. Many people don’t pursue backlinks from Wikipedia because they’re all “nofollow” links, which means search engines like Google don’t count them as positive trust signals for your website. A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors.

Are you fully aware of all of your website’s issues?

The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. User intent tells you (a business owner) what your audience is looking for. When you Google any keyword, there are set of suggestions which come while you are writing a search query. This acts as a hint that which keywords are most used and what is the intent of the user. Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers will see when they’re searching. One way of increasing traffic to your website is by creating enough backlinks. With so many blogs and resources available to readers, it is imperative that you find a way other than your website that can help you create traffic; this can be done through backlinks.

Help with geolocation and international SEO

Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content. Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer. According to SEO Consultant, Gaz Hall: "If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address and phone number) on every page of your website – not just your home page or contact page."

Great content and backlinks are the most powerful tools in your kit

Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are great ways to make them more receptive. The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should make use of this. Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway.