Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors. Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. For any keyword search on a search engine, thousands of results may occur. Ranking of your page is measured by the position of your web pages displayed in SERPs (search engine result pages). To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite for more satisfied customers.

Is Keyword Research Still Relevant?

Buyer personas are semi-fictional, generalized representations of your ideal customers. They help you understand your potential customers better, making it easier to tailor your content to their real needs. Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. The canonical URL tells you / Google what the source of a page is.

Cross-link relevant content

A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard. A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them.

Remember - an image's alt text tells Google what an image is about

No matter the angle you are looking at, Google wants to endear itself more to visitors in order to maintain relevance. Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against Google and ASA guidelines. By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. Gaz Hall, from SEO Hull, had the following to say: "If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. "

Google's definition of high-quality content

SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. If you were involved in link-building practices that clearly violate Google quality guidelines and your website experienced a sharp drop in traffic, it might be Penguin. RankBrain consolidates information on user’s intent and determining the level of satisfaction on Google. By including RankBrain, Google can easily tell what clients want and deliver it in search results. Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your new content can be found.