Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. Every time you want to post an article, review, description, or new item; ask yourself whether it will deliver meaning and better value to your visitors. Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content.
Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 You may not want
certain pages of your site crawled because they
might not be useful to users if found in a search engine's search
results. If you do want to prevent search engines from crawling your
pages, Google Webmaster Tools has a friendly robots.txt generator to
help you create this file. Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them.
Make sure any SEO consultant you hire has years of real-world SEO experience
After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. Google reported an incredible
hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it’s useful to brainstorm as many variations as you can until you land on the best candidate.
Duplicate content, Duplicate content
The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best match customers' searches? Google expects pages to load faster so that clients can get the value for their time and resources. If your pages load slowly, the bounce rate will be very high and conversion low. The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of Google’s heightened push towards strong user experiences. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "Only write for highly reputable websites in your niche. Don’t waste time writing for websites with a Domain Authority level lower than that of your site. Your link will have very little value, and you might end up having your link removed without further notice."
Get Your NAP Accurate & Consistent
A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. For many content marketers,
organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. Google knows that if a page takes too long to load, visitors are
likely to click away or go back. Now, Google tends to place
other factors above site speed, but while it’s not the number
one factor, if your site loads slowly it’s definitely something
you will want to address. Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes to a website to make it more visible to search engines and improving the site’s rank.