User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus is on quality over quantity. Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. Page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing your content, the better.

Leverage the work your competitors have already done in SEO

Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze and “understand” the contents of each page.

Write with your audience’s questions in mind

The true answer of whether social plays a role in search rankings may not always be written out in black and white. But you can leverage social to win at SEO. That part is crystal clear. Search engines can also look at the search history for a given user. Basically, the search engine maintains a log of all the searches you have performed when you are logged in. Make sure that you label all of your images with descriptive alt attributes. You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver.

Think long and hard before deciding to take a multi-website approach

Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! Google stopped showing right sidebar ads and put 4 ads above the fold (instead of 3), pushing organic results farther down. Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. According to SEO Consultant, Gaz Hall: "In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page."

Don't scrape content from other websites

The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO. When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue. Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There are some conflicting views about whether or not to use Meta tags and whether they actually help your search engine positioning. Regardless of whether or not it helps with your search engine positioning, you should use the Meta Description tag because this is what frequently appears below your website URL in the search engine results pages (SERPS).